The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... encourage collaboration through workshops and activities juxtaposed with traditional camp activities.CAMP GROUNDED Produced by Digital Detox, Camp Grounded invites stressed adults to kids’ summer camps for a weekend of Facebook-, Twitter-, and Instagram-free unwinding. Nostalgic programming includes Capture the Flag, archery, and a communal dining hall where no one photographs their meals. The camp also has an anti-work talk, anti-networking rule to encourage attendees to truly engage in real play.CAMP ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... best, many are finding therapeutic benefits in their personal passions and are able to justify devoting significant time to these activities because they improve their mental health. For example, artistic endeavors (e.g., photography, writing, dance) are go-to ways in which they can access many of the same benefits they obtain from therapy, such as stress-relief, mindfulness, and clarity. While previous generations had the same outlets to help them cope, Ys are more conscious of how these pursuits ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... ashamed of their pricy tastes, these high-end consumers see their choices as an acceptable way to advertise their wealth by flaunting their wellness. For example, consider the number of images of juice cleanse bottles Instagrammed in beautiful arrays, with labels facing the camera, or devotees who photograph and tag their SoulCycle visits and wear the brand’s logo. But unlike an expensive handbag, designer sunglasses, or luxury shaving kit, spending big on wellness has more than superficial benefits ...
The Community Well Jun 02, 2015 health & wellness social life experiences fitness friends social media ... even have fan hashtags (e.g., #AkinsArmy, #ParkerParty).THE NOVEMBER PROJECTThe November Project is a free fitness movement in 20 cities in the U.S. and Canada in which people of all exercise levels can participate in outdoor flashmob-style workouts. Each city’s participants are regarded as members of a tribe.COBRA FITNESS CLUBFamed photographer Mark Hunter, a.k.a. “the Cobrasnake” best known for chronicling the late-night adventures of the hipster-glam set, now leads a fitness pack. The aptly ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... online | I have sold my creations (art, accessories, crafts, etc.) to earn money | I feel like a project isn't finished until I've shared a photo and/or video of it online SHARING PLAY One reason Zs play with a purpose is that it gives them the ability to share their activities and playtime with others. The majority photograph or film their actions, which they then share online. Nearly half of Zs also blog about their activities and what they like to do when they play. Which of the following, if ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... feeling. Sometimes, I also use the function to capture happy moments with my family. JIE, 26, CHINAAt the same time, young consumers are starting to use audio tools to preserve their experiences, recording memorable sounds that they may want to revisit. Capturing audio is much like bottling the essence of a moment: listening to it again can transport one back to an exact time and place. Much as Ys and Zs are using photography to chronicle their lives, audio provides another layer of remembrance. And ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... private photographs I am proving that those things SHOULD be posted online in part of the public’s interest in them. By viewing them, the public is affirming an interest in these horrific scandals.” Indeed, young consumers are not only voting with their wallets but also with their online activity. They are examining and questioning the ethical implications of their own digital behaviors by seeking out corners of the web that promote a healthy sense of ethics (think: Upworthy). For brands and marketers ...
#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... from inventing Twix Bites. Fans are also encouraged to dial 1-844-WHY-SO-LONG and listen to year-by-year excuses for why it took so long to invent the treat. This past summer, Expedia ran a Thrown Back Thursday campaign, in which fans could tag the brand in pictures on Instagram, along with the hashtag #ThrowMeBack, to win travel vouchers to return to the photographed location or pick a new destination to create memories.NBC has #WomancrushWednesday trend to promote its mid-week lineup of shows ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... launched an international photography contest inviting children to share their vision of the nature surrounding them. Individuals were asked to submit pictures of animals, scenery, and their vacation destinations to celebrate places around the world.Toyota’s Dream Car Art Contest called upon kids around the globe to submit sketches of automobiles that could tackle the toughest environmental and social issues. More than 660,000 4- to 15-year-olds from 75 countries sent in drawings of cars of the future ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... February. The news followed the announcement that 68-year-old Charlotte Rampling would star in NARS Cosmetics’ new campaign.Ari Seth Cohen, the photographer and self-proclaimed “old lady expert” behind the blog Advanced Style, has parlayed his success into opportunities such as a photography book with Powerhouse Books, work for brands like Coach and Karen Walker, and a Kickstarter-funded documentary.NORMCORE Last spring we reported the growing demand for Debranded goods and blank-slate styles among ...