Parenting In Partnership Jun 18, 2016 family parenting children friends ... them when they need to know how to ask for a promotion at work or find a new apartment; they see parenting help and advice as no different. They also see friends as useful filters for the fire hose of parenting information available to them (see The Parent Trap), helping them determine what advice and tactics they should try and what they should ignore.In addition, parenting has changed significantly from when Ys were being raised by their Boomer parents, making their family members less able ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... plight of women battling their own gender-based discrimination. Indeed, youth today have rebranded feminism as a cause that seeks equality for both sexes (see Fempowerment). And with a small reverse gender gap having emerged in recent years, particularly in higher education and employment rates, Y parents of young boys are recognizing the disservice done to men over time through the promotion of “masculine” values. In a report based on the 2013 book “The Rise of Women: The Growing Gender Gap in ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... themselves.I think in general companies are very aware of the need for censorship and do a good job at it, whether it is because it's something they believe in or because they don't want the backlash from promoting any negative attitudes.LIAM, 27, UK The question of censorship is important for brands to consider for the comments sections of their websites, as well as for their social platforms and user-generated content initiatives. For example, in Coca-Cola’s “GIF the Feeling” promotion, users ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... helping ease people’s pain when possible. - Revise scheduled plans. - It’s imperative for brands to cancel scheduled messages on social media that are focused on self-promotion, such as ones that tout a product or encourage people to shop a sale. When individuals’ social feeds are flooded with news and thoughts about an upsetting occurrence, they see it as disruptive and insensitive for a brand to post a message that implies it’s solely concerned with making money. Learn from these brand fails ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... believe that having this skill shows maturity—an enticing trait to a generation that wishes to rid itself of its reputation for juvenile self-promotion (see True to Self). They are open to hearing opinions that don’t align with their own as long as the sharer can convincingly back up their reasoning with facts. Only 11% of youth in the U.S. and 13% in the UK have stopped interacting with or “defriended” someone whose political views do not align with their own, which suggests that they ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... allocated seating, there’s no debate.”BIRDS EYE Birds Eye’s #stirringspeeches campaign, starring UK comedian Rory Bremner, mashed up political speeches in a comedic promotion for its new stir-cooked product line. SMIRNOFF Smirnoff Western Europe’s “We’re Open” campaign nodded to youth’s inclusive take on politics with an ad that read “Left Wing, Right Wing, or Chicken Wings. We’re Open.” MANHATTAN MINI STORAGE NYC storage facility Manhattan Mini Storage is famous for its playfully ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... it already sells its products at fair prices) and instead pledged to donate all the profits from the day directly to the workers who sew T-shirts in its L.A. factory. For holiday promotion that same year, it took the radical approach of inviting its shoppers to choose the price they wanted to pay for each product. Whether or not the move proved profitable in the short run, it succeeded in drumming up wider brand awareness, helping sow the seeds for long-term loyalty and solidifying its place as a ...
Break It UP Dec 07, 2015 relationships dating divorce ... decided to split up the show’s central pair, Kermit and Miss Piggy. In promotions, the characters discussed their relationship maturely, explaining how they both understood it was time to go their separate ways and how, as professionals, they believe they will be able to continue to work side-by-side. Other brands have used significant breakups as part of their marketing and promotions: M&Ms separated their colors a few years ago, and the pair Mike & Ike endured a separation before reconnecting as ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... they interact. If a brand is known for having a particular aesthetic or vibe in its stores, its website and app should project the same image. The same is true of customer service, which consumers expect to be consistent whether offered in-person, over the phone, via online chat, or over social media. Likewise, if certain products or promotions are being offered online, consumers will expect the same offerings in-store—a discrepancy is considered not just inconvenient but also ill-mannered. On a ...
For Love And Money Sep 08, 2015 career mentoring salary startups work-life balance ... industries (44%), earn recognition and awards (29%) and receive regular promotions (28%). Which of the following, if any, would you need in order to feel complete or fulfilled in your work life? A high salary | Being respected in the industry | Making a difference in the world | Being well-liked by colleagues | Recognition /awards | Regular promotions | Having a prestigious job title An active social life through work | Having people report to me | Business travel | Running the company ...