Retail 2.0: Incentivized Shopping Jun 16, 2019 ... supplemental brand information, searching for the steepest coupon codes and discounts, and exchanging their personal information for branded rewards apps at the retailers they frequent—all to ensure maximum ROI for their efforts. After time, money is youths’ most limited resource and they want to feel like they’re being smart about both; the brands that assist them in this endeavor will gain their trust. And yet, youth don’t only want to justify their time and money; they now expect additional ...
POP Trends Jun 12, 2014 media & entertainment retail books music TV ... effort than ever for retailers who wish to distinguish themselves from competitors (not to mention computer and mobile screens). Increasingly, merchants are gaining an edge by offering two things Millennials treasure dearly: good food, and better coffee. This April, Urban Outfitters opened a concept store in Brooklyn, featuring food courtesy of LA-based restaurant The Gorbals.Club Monaco’s flagship store on Fifth Avenue features the first Manhattan outpost of Toby’s Estate Coffee, a Brooklyn mainstay ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... of what’s new and emerging in consumer tech, and be brave about giving concept products a first chance. Concept pop-up shop STORY never fails to experiment with the established retail model. Click here to learn more about the themed retailer’s use of Perch, a prototype for interactive in-store displays. Be hands-on.Young people are seeking moderation in their customer service experiences. They don’t want associates hovering over them, but they do expect help to be at the ready when they have a ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... on each user’s unique location and proximity to the product. Those behind the patent are also involved in Google’s self-driving car initiative, suggesting that the auto-summoned rides may themselves be robotic. BRAND VILLAGESAmbitious retailers are making an effort to expand into comprehensive “brand villages,” through which they can associate themselves with a lifestyle experience beyond the traditional store/shopper relationship. Urban Outfitters is petitioning to build Devon Yard in Devon ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...
Shop Class Mar 18, 2014 retail brick-and-mortar experiences shopping Fauxsumerism ... cost, Gens Y and Z are seeking non-transactional retail experiences, outside of windowshopping, as brand and retailer points of entry. In response, retailers are increasingly programming their stores with classes, workshops, lectures, and assorted events that cement positive brand associations among consumers through enrichment opportunities that are both educational and entertaining—and, most often, free of charge. Moreover, these in-store experiences offer great incentive for consumers who may ...
Try Before You Buy Mar 17, 2014 retail technology shopping virtual reality Try Before You Buy ... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... periodically sells Stylish Surprise Apparel bundles. Shoppers enter in their size and, for just $15, receive a mystery item that may retail from $29.99 to $299.99.This past fall, PopSugar partnered with Neiman Marcus to offer a limited run of mystery boxes for sale. The $250 boxes, the contents of which sold at retail for over $600, sold out in less than 4 hours.Every January 2 in Japan, retailers participate in a tradition known as Fukubukuro in which they offer “lucky” or “mystery” grab bags of unknown ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.Having grown up with e-commerce, today’s young consumers are accustomed to shopping 24/7. However, until recently, this behavior was only possible online; those wanting to shop at an actual store were still confined to business hours. Now, having recognized young people’s desire for constant access, retailers and services are increasingly implementing 24-hour physical ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... supported apps, the transmitter uses GPS to determine the location of his or her mobile device. Brands can then push ads, information, promotions, discounts, and deals that are customized both to the consumers’ preferences, and his or her real-time location. For brands, and for retailers in particular, the implications of this technology are clear. If marketers know their consumers’ location within a designated area at a given moment in time, they can be much more precise in their targeting—and more ...