THE POWER OF BOOKTOK Jul 20, 2022 ... the #BookTokChallenge in partnership with TikTok. Running through August 31, the two brands hope to “bring back summer reading” by building out a community hub for book lovers to share recommendations, discover new titles, and share reviews. (They’re off to a strong start; just a month in, the hashtag #BookTokChallenge already has more than 82 million views.) The experience extends beyond the screen and into the store with QR codes that customers can scan inside Barnes & Noble locations to be ...