Gen Z Global Trends Jun 13, 2017 gen z global ... . - FRANCE: SMOKE SIGNALS - French Zs have one of the highest smoking rates in Europe. About 40% of French 17-year-olds smoke, according to French government figures. By comparison, less than 10% of American teens smoke. France introduced some of the world's toughest anti-tobacco measures to combat the issue, including unbranded cigarette packs and a ban on menthol cigarettes, yet the habit is still going strong. Vaping is also growing in popularity among French middle school students ...
Gen Z Marketing Tips Jun 11, 2017 ... ” campaign and sales. - 2. Focus on shareability - As Zs are a generation that prizes creativity, brands should give them content that they can play with and share with their social feeds. By letting them put their personal touch on content and make it their own, brands can help Zs boost their image and can build meaningful relationships with them. Fanta To complement Fanta’s rebranding and promote its new flavors, the beverage company invited teens to create their own Fanta filters for Snapchat and ...
Play The Game Mar 15, 2017 community play sports ... by making their love of games more accessible and enjoyable. Moreover, as 20- to 34-year-olds in both countries are just as likely as teens aged 14 to 19 to regard playing sports as integral to their lives, brands that provide athletic opportunities can build meaningful relationships with both Gens Y and Z.As it stands, young adults are playing sports often, just not necessarily as often as they’d like due to the many modern constraints. More than a third (37% in the UK and 35% in the ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... Musical.ly has become a top app among teens. In a relatively short span of time, entertainment has gone from being a passive proposition to an immersive experience to an opportunity to broadcast one's creative talent. With youth themselves setting the bar for daring and innovative entertainment (after all, they have less to lose by taking a risk with their content), traditional providers have to make an effort to keep up. The future of entertainment requires content creators, media networks, and brands ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... also spend more time on social media (18%) and streaming video (12%) than live TV (12%) and time-shifted TV (10%) each week. And as weekly distribution of social media and streaming video is slightly higher among Trendsetters and teens in both countries, social media’s dominance as an entertainment outlet is only poised to grow. I don't think there's even a competition between social media and traditional entertainment. Social media is clearly winning and controls my entertainment consumption ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... watch again to see what happens. ANA, 27, UKI rewatch TV shows and series pretty regularly. I rewatch comedy series mostly, but I will also rewatch crime dramas such as Criminal Minds. I cannot rewatch suspense shows that have a surprise ending because it's not the same as watching it the first time. However, I rewatch comedy series if they are funny and crime series because they are entertaining. SABRINA, 34, TXFor Gen Zs, the Re-New movement plays a different role. Many teens are ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... men in the U.S. and UK are more likely than women in these countries to have tried 4D, AR, and VR technology. In the U.S., Gen Ys are more likely than teen Zs to have experienced both 4D and VR technology. In the UK however, things are reversed, with teens being more likely than Gen Ys to have tried 3D, 4D, and AR technology.Which of the following best describes your experience with each of the following media technologies?Tried It Summary 3D – 3 Dimensional (3D movies where you wear special ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... enamored with this concept of epicness that apps giving them the opportunity specifically to share their personal ingenuity have exploded in popularity. Musical.ly, with 70 million registered users, 10 million of whom use the app daily, has become an instant hit with youth, particularly tweens and teens, as a new kind of social network where users share videos of themselves lip syncing. Users aren’t singing or even necessarily dancing—they literally mouth the words to 15 seconds of ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... offering it as a reward for tasks and chores, making what could be mundane moments more exciting and memorable. Samsung’s LANdry To motivate teens to do their own laundry, Samsung created a laundromat that doubled as an Internet café where they could earn free game time in exchange for washing their clothes. BP’s Miles BP partnered with Pandora and The Onion to debut highly interactive gas pumps called Miles at select locations in Brooklyn and Chicago. While filling up one’s vehicle, people can ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... . Unlike the digital resale pioneers of the late ’90s (like eBay) which, even still, take a rather anonymized approach to buying and selling, today’s equivalents recognize the cyclical nature of resale and, thus, have a distinctly more personal feel, allowing users to connect as individuals just as they are accustomed to doing on social networks. Several Gen Z teens mentioned OfferUp as a platform they love for this very reason. Additionally, consumers themselves are creating informal resale venues for ...