Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... . While youth are wary to say flat out that they want fewer options for fear of losing autonomy, their feelings of stress when provided with such a vast selection indicates otherwise: this is especially true among Gen Z teens, with nearly a third in the U.S. and UK saying they’re overwhelmed by shopping experiences in which they are presented with a large number of choices. Moreover, youth in our focus groups noted that even thinking about their typical process of making a selection ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... , anytime, anywhere. An item that is fleeting can be more enticing, as knowing how to get it denotes cunning and initiative. To wit, 30% of teen Zs in the U.S. and 26% in the UK say luxury is about limited-edition products, which is significantly higher than youth in general.Luxury Shoppers of TomorrowEven if teens can’t afford luxury products now, brands should still make efforts to engage them because of their tendency towards Fauxsumerism, meaning they consider themselves fans of brands without ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... climate in which things like sexual assault and date rape are becoming frighteningly common among teens and college students. She contends that by highlighting the importance of kindness and empathy early in boyhood, as has always been done for young girls, parents can better equip their sons to help bring an end to such horror.Both of my boys bake and sew, and my daughter will grow up knowing how to fix cars.KELLY, 33, UKThe movement to “raise boys and girls the same way” goes beyond the age-old ...
Parental Advisory Jun 15, 2016 family parenting spending children ... children’s input when it comes to the family’s choices.The vast majority of parents (92% in the U.S. and 90% in the UK) take their child’s opinions into account when it comes to purchases. In fact, children have a say in many decisions, from family vacations to restaurants, particularly among U.S. families. In general, their influence grows as they get older, and they demonstrate that they are able to make smart choices. By the time their children are teens, some 96% and 95% of Y parents in the U.S. and ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... decline in EQ (the skill of recognizing and controlling one’s emotions), and they want to help ensure that their own children are not part of this societal decline. Diminished EQ poses a potential life-long challenge for today’s teens, and Ys are wary of what this could mean for their children and for humanity as a whole. As Cassandra’s Melanie Shreffler attested in MediaPost, “Diminished EQ will be a life-long issue for teens as it will touch every aspect of their lives. Their romantic relationships ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... , and it now carries ads from Hearst.Featuring headlines like “This Ex-Gay Survivor Had an Amazing Courtroom Message for LGBT Teens” and “This is How Bob Marley’s Pot Brand is Trailblazing the Cannabis Industry,” Mic says it reached an audience of 30 million in May, and 70% of readers were under age 35. This past spring, the four-year-old company announced $17 million in new funding, putting its total investment upward of $30 million. The team also hired the former executive editor of NPR News ...
The Path Aug 28, 2015 career education family home money ... ” altogether. The following milestones are ordered according to respondents’ overall preferences, which reflect their new perspective on what it means to be an adult: Go To College Today’s teens still plan to go to college, despite the expense and the media’s focus on the “no college” movement. In fact, only 16% of 14- to 18-year-olds say they don’t want to attend college or are undecided, whereas two-thirds of teen Zs (66%) feel you need a college degree in order to be successful. They still view this ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... help overcome social anxiety.MOOD 24/7Mood 24/7 lets users send a daily text message about how they feel to a doctor, therapist, or loved one.CODEBLUECodeBlue, scheduled to launch this spring, lets teens alert members of a designated support network with a text message whenever they feel acutely depressed.CRISIS TEXT LINERecognizing a growing need for on-demand counseling services aimed specifically at youth, DoSomething.org created Crisis Text Line, a subsidiary that provides teens with free ...
Z Marketing Tips Mar 18, 2015 gen z marketing ... they can chart their goals and compete against friends and strangers. Last fall, Kellogg’s invited teens to compete against their friends and other influencers in 21 challenges, including surf, skate, bike, and dance competitions. Fans selected challenges from the Nutri-Grain Throwdowns app, recorded themselves, and then threw it down to their friends, while unlocking new levels and scoring “likes” to win daily prizes. Video: See how Kellogg’s challenged Zs with Nutri-Grain Throwdowns. - PROVIDE ...
Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... the first President to publicly utter the word “transgender” as he advocated for equality during a January State of the Union address; and the death of transgender teen Leelah Alcorn and her Tumblr suicide plea for people to “fix society” sparked viral discourse. As a fellow member of Gen Z, Leelah has made transgender rights top of mind for teens and heightened their eagerness to take action. Increasingly, Zs are serving as a voice for the transgender community in their efforts to further ...