Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... streamline every step of the shopping process. Upon arriving at a Go store, customers open the app and scan it to enter. Amazon's high tech sensors and artificial intelligence then track the rest of the shopping trip as customers pick up items and put them in their shopping bags. When they're ready to check out, all they do is leave, and Amazon's app adds up all the items and charges the card on file. These types of stores are still in their infancy, but there's an appetite for them: more than seven in ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... style, or just moving on in general. That not all youth engage in this type of marketplace is irrelevant, for the choice is there regardless—a choice that wasn’t as readily accessible for consumers of the past. Shoppers either bought luxury items or they didn’t; but modern youth can now dip in and dip out of the luxury market as they please. Indeed, how youth divest their luxury items when they’re done with them lines up with the steady rise of luxury brands releasing capsule collections and ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... that incentivizing the purchase of multiple smart home products will only draw customers into the smart home ecosystem. The ability to trial additional Google products they might not have otherwise purchased, such as a smart light bulb, makes the customer more inclined to buy more once they see its usefulness or ease in action. What’s more, once they adopt this type of smart tech, which can seem vague and confusing before use, they’re more apt to talk about their experience with it, turning their ...
Tech Truths Mar 21, 2019 ... without tech in decades past, and having tech inevitably makes it simpler and more efficient. While Boomers also have the ability to compare times with and without personal devices, they use tech for fewer tasks, so it follows that they're less likely to feel that tech makes their life easier.Tech Usage: While Xers' tech usage varies by the particular type of technology, overall, they're avid tech users. They're nearly as likely as Ys and Zs to say they use tech for as many tasks as possible, and ...
Breaking Bad Mar 20, 2019 ... fully aware that they are responsible for this stigma becoming more of a norm, causing them to identify it as a stigma more readily, though the majority don’t find it stigmatized today. But when it comes to another type of smoking—cigarettes—there is an exception to the headline that younger generations are more likely to view any vice as a stigma. Older generations, and Boomers especially, think there’s more of a stigma around smoking cigarettes than younger generations do. In the U.S ...
Fear Factors Mar 19, 2019 ... shooting. In the UK, they worry about their children’s safety as they board buses and trains for fear of terrorism. Xers’ fears have only been heightened given the potential for harm that today’s youth are exposed to both on and offline. Four in 10 Xers in both countries worry about bullying, and while older generations are vulnerable to bullying online and offline, it’s their children who bear the brunt of anxiety around this type of cyber attack. To wit, bullying ranks number one of 22 worries for ...
For Your Entertainment Mar 18, 2019 ... that I may have in my life. Some people may need an escape from reality and gaming helps them as well.KEITH, 29, GABE THE ESCAPEWhile their opinions about certain types and genres of entertainment vary, across all four cohorts entertainment is serving a similar purpose: to help them escape reality. To wit, 85% of UK Boomers and 78% in the U.S. say that entertainment helps them escape reality—and eight in 10 Xers in the U.S. and UK, as well as seven in 10 Ys and Zs in both countries, also ...
Shop Talk Mar 17, 2019 ... %), Ys (54%), and Zs (53%) have also visited a dollar store (e.g., Dollar General, 99 Cent Store) in the past year. In the UK, no type of retail location was visited by the majority of all four generations. Older generations are more likely than younger generations to have shopped at most types of retail stores, but shopping at a local boutique (e.g., a store only in your area), an online deal site (e.g., Gilt, Groupon, HauteLook), and a pop-up shop is more prevalent among young generations. This is ...
The Urge To Splurge Mar 16, 2019 ... . Gen Zs have made luxury purchases in over the past year are clothing, shoes, dining out, tech & accessories, and beauty/grooming. This varies slightly among UK Zs: the #1 and #2 categories they have splurged on in the past year are clothing and shoes, followed by tech & accessories in third, entertainment events/experiences and beauty & grooming—tied for fourth—and dining out. When it comes to the top two types of splurges for Zs in both countries, four in 10 made a luxury clothing ...
Multigenerational Marketing Tips Mar 15, 2019 ... their spending and saving with their peers (see Public Funds), they're telling others which brands are worth their money and which offer the greatest rewards.Thoughts For Implementation: How can your brand create a captivating loyalty program? How does your brand show consumers that they're valued? Get creative and take inspiration from Domino's, which recently offered a campaign rewarding people who ate any type of pizza, even from competitors, to create loyalty for its product category ...