Where Young Adults Live: Now & In The Future Dec 16, 2018 ... moving across the suburbs, urban areas, and rural areas, demonstrating that they are not only moving to different locations, but also to new types of locations. Additionally, preference for suburban areas, which dominated over urban areas for previous generations as they aged, is not as strong among modern youth when envisioning their future. Peruse each visual to see where Ys and Zs want to be residing from now until 2038. At present, the largest concentration of Zs aged 14-21 is in the suburbs (40 ...
The State Of The Sub/Urban Dec 15, 2018 ... car-dependent than in decades past. Whereas cities and suburbs have historically been two distinct places with opposing lifestyles, these environments are becoming more similar to one another in their physical design and offerings, particularly in the U.S. As this happens, both types of places are becoming more attractive to young generations and further encouraging their transient tendencies by creating more places to live that align with their preferences.Suburbs need to evolve in order to ...
Opportunity Knocks Dec 14, 2018 ... metropolis are more than happy to move somewhere smaller (see The State of The Sub/Urban), given that the job opportunities they seek are increasingly available in those places.I am open to moving to lots of different places and within this, different types of locations. I consider it all an adventure.ELEANOR, 23, UKFOLLOWING PASSIONSAnother opportunity young adults are moving for is the ability to pursue their passions outside of work; for example, two in 10 Trendsetters in the U.S. and UK say they ...
Welcome To The Club Dec 13, 2018 ... book club that reflects its brand identity.GROUP CHITCHATI belong to the green party and occasionally attend events regarding local and national issues. At these events, I can debate and try to affect change with like minded peers.PATRICK, 25, UKAnother type of meetup group that’s making a comeback is the salon—a gathering that fosters deep, intellectual discussion among attendees. Salon-style gatherings elevate casual come-as-you-please hangouts because members take them more ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... in Mary Jane’s case, her willingness to stay in, the suburbs is a reflection of the evolution of this type of location to provide residents amenities normally found in cities (see State of the Sub/Urban). Indigo is from the small city of Perrysburg, OH where he lives with his family. Indigo finds a sense of belonging within his immediate community in places such as the cinema, the library, the local school that holds community events, and the shopping center near his home. However, he must ...
There's No Place Like Home(town) Dec 11, 2018 ... . Trendy jewelry retailer BaubleBar sells similar coordinate pendants and necklaces. With numerous Etsy shops and sellers dedicated to the same practice of featuring zip codes or state shapes in their design, this type of identification has widespread—but still authentic—reach. Youth wear these types of accessories with the same amount of emotional investment as older generations who wore charm bracelets and lockets with photos or mementos of important people or events. In recent years ...
Where There's A Will, There's Away Dec 10, 2018 ... access to content doesn't feel like a huge deal if it means having more money to put toward travel. While it may seem like a big commitment to older generations to reduce or give up spending in certain areas, modern young adults don't see it as such; they simply consider it worthwhile to prioritize travel. Indeed, 68% of youth in the UK and 62% in the U.S. say they feel more fulfilled spending money on travel than on most other types of purchases, and this reaches eight in 10 among Trendsetters in ...
On The (Im)pulse Dec 09, 2018 ... they're seizing the chance to do so when they can. Unlike other types of impulse purchases, such as fast fashion or cheap cosmetics, buyer’s remorse is less likely to kick in when it comes to a trip as young adults aspire to travel the world. And as young consumers are eschewing wasteful, one-off purchases for fewer and more high-quality products, particularly when it comes to clothing, it's fitting that they're instating travel as the new sector in which they make impulse purchases.I prefer traveling ...
Have Guidance, Will Travel Dec 08, 2018 ... case. To save time and effort, they’re looking to brands across all verticals to offload the work of planning, turning brands into a new type of travel guide. Young people are opting out of the decision-making process during the planning phase so that they can opt in to the best parts of travel; if they Have Guidance, Will Travel.Planning for travel stresses me slightly; the stress of packing and worrying that you don't have everything that you need or that you need more, and then worrying about ...
The Joyride Dec 07, 2018 ... through a brand’s distinct lens. Youth are transforming the journeys aboard various modes of transportation, such as airplanes and trains, into themed events. As youth gravitate to journeys that serve as main events, so too can brands use the journey aboard a train, bus, or plane to create a one-of-a-kind live experience that consumers will remember. - Road Trip Planning Tools - While young consumers look to road trips for the spontaneity they provide, the revitalization of this type of travel is ...