The Future Of Experiential Retail Jun 24, 2019 ... they just need to get a product and get out of the store. For Gen Ys and Gen Zs, either choice makes it easier for them to get a handle on their tendency to shop 24/7, a chore that has turned into an ingrained behavior thanks to how prevalent the activity has become. For increased convenience, youth turn to frictionless shopping, a term that indicates brands have intentionally removed pain points or any potential obstacles that shoppers might encounter. Nearly four in 10 youth in the UK and U.S ...
It's A Mall World After All Jun 23, 2019 ... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...
How Can I Help You? Jun 22, 2019 ... Modern youth are giving rise to the demand for human-centric customer service that delivers personalized interactions which in turn create emotional resonance and build brand loyalty.Within the realm of retail, young consumers are giving rise to a new kind of customer service that caters to their distinct human experiences and circumstances. To wit, one-third of youth in the U.S., the UK, Nigeria, France, and China as well as four in 10 young people in Brazil and Australia say that it’s ...
The Direct Connection Jun 21, 2019 ... rather their key characteristics. This is good news for traditional retailers because it means that modern youth aren’t as concerned or even aware of the model of distribution; rather, young consumers are aware of these brands because of their effective marketing strategies that span social media, subway ads, and podcast sponsorships, as well as their customer service policies that make trying new products easier. To wit, one-third of Trendsetters in the U.S. and one-quarter of Trendsetters in the UK ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... U.S. and UK Trendsetters say technology has had a positive effect on their shopping habits rather than a negative effect. But with tech already integrated into so many aspects of the shopping experience, brands will need to step up their innovation game in order to keep up with expectations. Moreover, Ys and Zs can spot tech that's used as a gimmick, so in order for these experiments to be effective, they have to be a genuine step forward.Unsurprisingly, fashion and beauty are a natural fit for ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... traditional checkout process is a hassle: waiting in line, fumbling for a credit card, then waiting at the register for the card to go through. Indeed, three in 10 Trendsetters in the U.S. and UK have abandoned a purchase because there were too many steps to check out. A variety of payment options that cater to youth's desire for seamless shopping already exist: mobile wallets like Apple Pay and Android Pay and apps like Venmo and the Cash App are widely used, particularly among Ys and Zs. To wit, 73% of ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... , which primarily exist to be photographed and shared. In fact, 68% of youth in the U.S. and 66% in the UK have attended or would like to attend a themed event/festival. This jumps to 87% among Trendsetters in the U.S. and 85% in the UK.It's only natural that the next phase of experiential shopping would be a blend of these trends: live events where shopping itself is one of the key drivers and where the lines are blurred between art and retail, music and commerce. While many of these events promote ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... luxury in terms of their creativity. This idea allows the customer to fully own their luxury purchases, rather than having their luxury pieces own and define them. This distinction is important for youth, especially as 60% of Trendsetters in the UK and 56% in the U.S., along with 53% of youth in the UK and 51% in the U.S., feel better about themselves when they make a luxury/high-end purchase. This sentiment is echoed globally, as 71% of youth in China, 65% in Nigeria, 52% in Brazil, 51% in Australia ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... incentives that reward them for their patronage.Today’s youth aren’t motivated to shop at a brand that isn’t providing them recognition for their patronage. Retailers that incentivize shoppers with rewards—be that cash-back or “gift with purchase” promos—drive loyalty among strategic young shoppers, and further encourage additional spend that consumers wouldn’t otherwise bother with. Indeed, six in 10 Trendsetters in the U.S. and nearly half (46%) in the UK say that rewards and cash back ...
Tech Truths Mar 21, 2019 ... result.Take Baby Boomers for instance. They didn't have personal devices until well into their adulthood, causing them to regard tech as merely a nice-to-have today and to only use it sporadically. To that end, Boomers are the least likely of the four generations in this report to say they use technology for as many tasks as possible, with only four in 10 members of this cohort in the U.S. and UK doing so. By contrast, Gen Zs have never known a time when they weren't relying on digital devices, so tech is ...