The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...
There's No Place Like Home(town) Dec 11, 2018 ... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...
Where There's A Will, There's Away Dec 10, 2018 ... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...
On The (Im)pulse Dec 09, 2018 ... in 10 Gen Ys in the UK and a third in the U.S. have spontaneously booked a trip before, this behavior reaches nearly seven in 10 among Trendsetters in both countries, demonstrating that it will likely grow among mainstream young consumers. Whereas older generations typically consider it reckless and risky to book a trip on a whim, today's young adults believe it's strategic and financially savvy to do so as they often track deals and strike at the right moment to get a good price. As they ...
Have Guidance, Will Travel Dec 08, 2018 ... holiday as it is a lot easier to get an agent to book all the different aspects such as travel and accommodation and can be cheaper for them to find the best deal. They also are experienced in travel and so I would trust their recommendations.JONTI, 18, UKTo fully take advantage of others planning trips for them, modern youth are kicking it old school: 27% of youth aged 22-34 in the U.S. and 48% in the UK have used a travel agent before, and 37% in the U.S. and 27% in the UK who have not yet are ...
The Joyride Dec 07, 2018 ... to a destination, but rather, an exciting activity in itself that they look forward to and even cherish. In fact, 72% of young people in the U.S and 64% in the UK say that they enjoy the journey when traveling, and 77% of youth in the U.S. and 67% in the UK agree that the journey to a destination is as important as the destination itself. Travelers used to feel that a vacation didn’t start until they arrived at their destination, but today’s young consumers have developed a new mindset wherein ...
Home & Away Entertainment Trends Dec 06, 2018 ... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...
Home & Away Retail Trends Dec 05, 2018 ... adults prioritize travel and find ways to do so as much as possible, brands need to adjust to this consumer behavior by bringing retail outposts and experiences to the transit hubs where shoppers are spending time.Instead of mindlessly waiting for a flight, young consumers are looking for this downtime to become more pleasurable and entertaining, prompting them to browse throughout their terminal, much as they would a mall. To this point, four in 10 Trendsetters in the UK and U.S. would like to have ...
Home & Away Work & Commuting Trends Dec 04, 2018 ... activities are a new extension of work trips and sabbaticals, which are also of much interest to young employees: more than six in 10 young people have taken or are interested in taking a sabbatical (65% in the U.S., 61% in the UK) and/or have gone on or are interested in going on a work trip (66% in the U.S., 63% in the UK). Each type of work travel is even more appealing to Trendsetters, with 78% in the U.S. and 73% in the UK having taken or interested in taking a sabbatical and 86% in the U.S ...
Global Home & Away Trends Dec 03, 2018 ... . Beijing’s co-living developments strengthen the city’s sluggish real estate rental market, while similar projects in Singapore play up the “Millennial-designed, Millennial-managed” aspect to compete with the affordable public housing market, which houses a large portion of the city’s population. - South Africa: Rise of Coding Clubs - Just as young people in the U.S. and UK are increasingly going out of their way to obtain community, joining clubs and organizations in order to feel a sense of belonging ...