How Can I Help You? Jun 22, 2019 ... important for brands to treat them like human beings. Among Trendsetting youth in the U.S., who are already shopping at the brands that are disrupting the traditional customer service model, 58% of them say it’s important for brands to treat them like human beings—and this is twice as likely as the general population, indicating that the preference toward human-centric brand interactions is on an upswing. Modern consumers want brands to see them as real people and cater not only to their need to ...
The Direct Connection Jun 21, 2019 ... Direct-to-consumer brands are winning customers with their new take on marketing, challenging traditional retailers to break from their status-quo and take inspiration from these industry newbies.The entrance of direct-to-consumer (DTC) brands into the market has shaken up traditional retail across all verticals—from mattresses to makeup to oral hygiene. These new kids on the block have captured the attention of modern youth, who in turn are attracted to these industry disruptors for ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... store experiences.Which of the following, if any, would you like to see more of in stores?Please select all that apply. Virtual or smart mirrors (i.e., mirrors that allow you to virtually try on and compare items) | Augmented reality (e.g., app allows you to interact with the store environment) UPDATING THE ONLINE EXPERIENCEWhen shopping online, nearly four in 10 U.S. and UK Trendsetters would like to see more virtual try-ons, which allow customers to upload their picture and overlay various ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... Google Image Search in late 2018, allowing consumers to search for specific items in any given photo. Users tap a series of dots in the photo to highlight the item or use their fingers to draw around it. This triggers a Google search for related photos, videos, or websites where the item appears, making it easy for consumers to then purchase the product.PinterestLast year, Pinterest updated its e-commerce features to make it even easier for users to shop products on the site. The updates included up ...
Retail 2.0: Shopping As A Live Event Jun 18, 2019 ... jump in China (57%) and France (48%). Unsurprisingly, women in the U.S. appreciate the browsing experience even more than men do (47% of U.S. women versus 37% U.S. of men), and Trendsetters are even more likely to see shopping as an experience all on its own: 61% in the U.S. and 52% in the UK browse without plans to buy.Ys and Zs crave the social nature of shopping and value unique experiences that deepen their relationship to the brand and their peers (see Shop Talk). The explosion of pop-up shops ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... , and even Gen Ys and Zs who aren’t making luxury purchases can follow activity in this space because movement within the luxury vertical is major media fodder. The industry has been opening up—albeit slowly)—for a while now, especially with the growth of social media, which has enabled luxury brands to showcase their runway shows, behind-the-scenes footage, and campaigns more readily than ever. Now that consumers have increased access to this information at their fingertips (and indeed ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... products (though this has been done by brands such as Tommy Hilfiger and LOOMIA), but rather incentivizing their use of a product or service, turning usage into advocacy in the long run. This concept is the evolution of couponing and influencer culture and allows shoppers to get the best prices while also being rewarded for using or wearing a brand. Treating consumers like advocates instead of buyers inspires true loyalty—the kind that can be built upon now and in the future. At the end of the ...
Defining Generations Mar 26, 2019 ... Boomers, Gen Xers, Gen Ys, and Gen Zs experienced as they grew up. Within each wheel, adjacent external values work together to inform their internal values. For example, the convergence of tech advancements, such as smartphones and tablets, and pop culture trends, such as the rise of YouTube stars and social media influencers, during Gen Zs' adolescence have informed their internal value as creators. With these wheels, brands across all verticals can develop a deeper knowledge of each generation and ...
The Generational Manifesto Mar 24, 2019 ... external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. These are circumstances during people's childhood and adolescence that they can't control, but which impact their internal values since youth is the period when people develop traits that stick with them throughout their lives. For instance, those who grow up amidst the same socioeconomic conditions, whether the dot-com boom (Gen Ys) or the Great Recession (Gen ...
Next Gen Brand Loyalty Mar 22, 2019 ... consumer with the brand’s story and values before they even make a purchase is the best place to start. INSIGHT: Boomers and Xers appreciate consistency from a brand, whereas Ys and Zs look for innovation.RECOMMENDATION: Don’t push too many overwhelming changes and updates on older generations who are more likely to want to stick with what they know and like. Present new options and upgrades to younger generations as a reason to stay with your brand instead of trying a different one. INSIGHT: The ...