Tech Truths Mar 21, 2019 ... method.My parents are always like "you kids and your technology," but I think they're on with their phones and computers as much as we are.MAGGIE, 17, CTMy parents are obsessed with posting on Facebook. Whenever I'm with them, they're on their phones more than I am and my mom is watching videos and my dad is reading articles. They're consuming all the traditional stuff like magazines and newspapers, but they're doing it digitally now. KYLE, 25, FLWhat This Means For Brands: To resonate with Xers, brands ...
Breaking Bad Mar 20, 2019 ... participated in shaping the social norms and stigmas that form the basis of culture today, as each grew up either watching or engaging in cultural shifts that might not have been acceptable to previous generations growing up. While younger generations are always perceived as being more open and accepting, previous generations have been chipping away at stigmas, allowing younger ones to enjoy their comparative freedoms. These incremental attitude shifts have formed the basis of culture today, wherein Baby ...
Fear Factors Mar 19, 2019 ... finding their own freedom and identity, and their worry is being further compounded by the violence and instability they fear. Half of Xers in the UK and U.S. worry about terrorism (53% and 49%, respectively) and random acts of violence (48% and 45%, respectively). Growing up, this cohort felt removed from such violence, but today, it’s something that could happen on their own doorstep. In the U.S., parents watch their children leave home every day for school and worry about them dying in a school ...
For Your Entertainment Mar 18, 2019 ... watching videos on YouTube for hours. I could easily watch Instagram Stories and Snapchat Stories for over four hours. GREG, 22, PAWith regards to movies, the majority of consumers across generations are watching them at home, and it’s a pastime that’s made even more convenient with the abundance of viewing platforms, like Apple TV and Roku, and streaming services, like Netflix and Amazon Prime Video. In both the U.S. and UK, slightly more Boomers and Xers have watched an in-home movie than their Y and ...
Shop Talk Mar 17, 2019 ... shop in stores, especially when I kind of need something to waste my time and get out and people watch. It's like an experience.EMILY, 21, PABoomers and Xers see shopping and buying as the same: a task that must be completed. This attitude is evident as the majority of each of the older generations prefers to get in and out of stores quickly, with 63% of Xers and 58% of Boomers in the U.S. saying this and their UK counterparts feeling similarly. Ys and Zs, however, view shopping as a fun activity ...
The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... community in student gathering spaces, such as her dorm room, the medical school, and the student union, as well as places where she can hang out with her friends, such as local eateries, the cinema, and the comedy improv theater. Being a transplant from London, Grace is cobbling together her sense of community and is doing so through her passion point of entertainment (see Welcome To The Club). For example, after watching a film at the cinema, she is able to build her community through co ...
There's No Place Like Home(town) Dec 11, 2018 ... ashes of what was once a shoe polish purveyor to establish itself as a Detroit-based watchmaker. The brand decided that while its watch parts would be initially manufactured in Switzerland, the watches themselves would be fully assembled in Detroit, a targeted effort to revitalize a city that in 2013 suffered the worst municipal collapse in U.S. history. Shinola mined the deep heritage of America’s Motor City while contributing to and bolstering the beleaguered city’s economy, and used the story in ...
The Joyride Dec 07, 2018 ... the journey itself is the start of the adventure and an opportunity to add value and uniqueness to a trip. Young people's positive perception of the journey is also tied to their desire to make the most of their precious time (see UnWasted Time). Hours once spent bored and watching the clock during a car ride, train journey, or airport layover are now considered a beneficial and even coveted opportunity to discover more of the world, bond with fellow travelers, and have unforgettable ...
Tricks Of The Trade-Off Sep 23, 2018 ... to emphasize humanity whenever possible, and if brands are offering digital enhancements, they need to consider how they're still creating emotional benefits.INDIVIDUAL VS. COMMUNITY Increasingly, technology is making life easier for the individual, letting people determine when they want to do something that best benefits them, such as when to watch a show or shop, yet this often means sacrificing the communal element obtained by doing something at the same time, or even in the same place, as ...
Race To Zero Sep 22, 2018 ... three key areas of their lives: they desire zero waste, zero inefficient time, and zero unknowns. The idea of zero isn’t nothingness, but rather, nothing left to solve. The idea might seem far-fetched, a modern day moonshot, but to young people in the late ‘60s, so did landing on the moon. The space race didn’t end overnight; the entire process of getting to the moon was an exciting journey to watch and it gave people a worthy cause to rally behind. For Gen Ys, raised on optimism, it’s important ...