How Can I Help You? Jun 22, 2019 ... Trendsetters (42% U.S. and 39% UK), have contacted customer service via a chat window on a website. Pop-up chatbots, many of which use A.I. to generate automatic replies, are helpful for basic inquiries, but for specific customer service inquiries, they can lack the intelligence to deliver personalized customer service. Brands should consider how advances in empathetic A.I. can be applied to their customer service chatbots, ideally to train them to get consumers where/what they need and/or connect them to ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... (China’s largest shopping website) mobile IDs, which tracked items that were tried on, saved for later, or purchased. Each item of clothing had an RFID tag, and the store featured smart racks, smart mirrors, and high-tech fitting rooms that displayed price information, suggested complimentary items, and let shoppers request different sizes and colors. Customers later received personalized online recommendations based on what they'd looked at.Walgreens The drugstore chain is introducing "smart coolers ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... consumers for their purchase behavior while gamifying the process. Rakuten users simply install the brand’s browser extension in their preferred internet platform, enabling them to earn cash back and discounts at thousands of online retailers.The widget itself gamifies online shopping incentives, as consumers look forward to seeing if they can use Rakuten at the websites they shop at and deciding whether or not to save purchasing for times when they can get 10% cash back. Yes, consumers consent to ...
Breaking Bad Mar 20, 2019 ... less likely to feel this way (21% and 14%, respectively) because they think this is a now-common behavior for younger generations. To this point, while younger generations tend to use dating apps that closely mimic a social platform and align with their mobile-first lives, Boomers and Xers have been influenced by younger generations and are turning to online dating too, just more likely via a website where they can import more criteria in their search for love. And when it comes to sex without ...
For Your Entertainment Mar 18, 2019 ... platform (e.g., shows made for Snapchat, Facebook Watch) | Via a TV network's website or app (e.g., ABC.com, Freeform.com) | Live via streaming player (e.g., Sling, Playstation Vue) | Other | None of the above MOVIE WATCHING HABITSAudiences across generations are watching movies at home. In the past, movie-watching took place in a theater and was considered a social outing. Today, people are reframing movie-watching as an at-home activity wherein people can relax and/or spend time with family and ...
Shop Talk Mar 17, 2019 ... young consumers are always in discovery mode, brands need to be aware of the ways in which they can appear in a young person’s life even when they’re not being sought out. While Boomers and Xers aren’t as likely to shop online as their younger counterparts, when they do so, they’re more likely to use a desktop/laptop computer, so mobile advertising isn’t as likely to reach them and mobile-first websites will frustrate them. For Ys and Zs, who are more likely to shop online and do so via a mobile ...
Multigenerational Marketing Tips Mar 15, 2019 ... consumers can engage with at any point. Whether creating their own magazine, podcast, or web series, brands can be always-on by making a cultural impact that consumers understand even outside of directly interfacing with their company.Thoughts For Implementation: How can your brand interact with consumers in real time to demonstrate its availability? What can you do to improve your chatbot experience for consumers? What content do you offer to enable consumers to engage with your brand at any time?MAKE ...
Opportunity Knocks Dec 14, 2018 ... the fifth most common reason of 25 to move. Mid-sized cities across the U.S. and UK are beginning to outshine big ones in terms of job opportunity and financial stability and are attracting a young workforce; career website Glassdoor reported that the best places to live in the U.S. and UK are mid-sized cities. Similarly, in a study of Millennial movements conducted by SmartAsset, NYC was last on the list of 217 U.S. cities seeing the highest influx of young people, and mid-sized cities ...
There's No Place Like Home(town) Dec 11, 2018 ... unofficial title as the “rubber capital of the world” and sells custom clothing and trinkets that tie back to Akron’s industry-specific heritage. The shop has a brick-and-mortar location as well as a website, so that Akron fans can purchase their rubber-themed items even if they’re no longer in their hometown.Rebel Nell Rebel Nell is a social impact-driven, Detroit-based brand that gives back to the community in more ways than one: in addition to crafting unique, wearable art made from fragments of ...