The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... strength, men are increasingly elevating their identities through a route historically tread by women: physical appearance. This is evident in the booming global male grooming market, which is projected to swell to US$60.7 billion by 2020 or even as high as US$116.7 billion by 2025. The growth of male grooming is also an extension of the wellness movement; youth in general are making more time for self-care (see Nesting & Resting). Half of young men in the U.S. and 37% in the UK even say that grooming ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... entertainment consumption that boost their physical wellness (see Exertainment), they're also giving rise to new forms of entertainment that are particularly soothing and enhance their mental state. Well beyond relaxing music and ASMR (autonomous sensory meridian response) videos is a growing genre of content focused on simplicity as a stress relief. Just as coloring books became a global phenomenon in recent years for providing a much-needed tool to enhance one's mental wellbeing, new forms of ...
Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... A snapshot of how self-betterment is manifesting for young people around the world. While the quest for self-betterment is a key part of life for young people around the world, it's manifesting differently in each country based on cultural values and societal standards. Below is an exploration of what betterment looks like to young people in different parts of the world, from their physical and mental wellness pursuits to their approach to self-care and education. - CHINA - BETTERMENT BLUES ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... Lovato and holds a counseling session for those attending the concert. The sessions are run by Mike Bayer, the CEO of CAST and a wellness expert. There is also a panel of guest speakers and celebrities who participate.PlayStation Video game developers at Artifact 5 have created a game that is an introspective adventure dealing with mental health and depicting it in a unique way. Anamorphine centers around the lives of a couple who experiences a shift in their mental health and one of them becomes ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... were apt to do when they shed their weekday responsibilities, young adults today are approaching alcohol with moderation and mindfulness.In addition to a desire to remain aware and level-headed, the rising popularity of sober socializing is being encouraged by trends in wellness and a focus on smarter spending. Although Ys are known for lingering in a period of extended adolescence, they’re highly aware of their drinking habits and are choosing to reign in the partying. Zs are experiencing ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... of such vices. After all, this is the generation that gave rise to the current wellness movement, and they are prioritizing their health over such unbeneficial experiences. As a 28-year-old man in a UK focus group explained, “I’ve developed what’s known as the ‘Monday night cheeky half’ where if I have an early meeting or something like that, rather than having a full round, I’ll have several cheeky halves, which halves the amount of alcohol I would usually drink.” Ys are also a nostalgic cohort ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... seen with the increase in food and wellness festivals that are more likely to occur during the day. There are more motivations than ever for youth to make plans to leave their houses earlier in the day. Young people have adopted a Go Big Or Go Home mindset, desiring their social activities to take on the scope of adventures, and many of these escapades take place, or at least start, during the day. Nearly twice as many Trendsetters as general youth in the U.S. and the UK (41% and 39%, respectively ...
(Net)Work Hard, Play Hard Dec 08, 2017 career community social life apps coworking spaces ... than ever for young people to network while socializing—and also more relevant given the rise of alternative work styles that leave them reliant on friends for professional and economic gain. Reflecting this crossover, modern youth are seamlessly integrating networking into their social lives in ways that feel authentic; traditional meet-ups over drinks are slowly becoming supplanted by more immersive means of connecting, such as through fitness-forward “sweatworking” and wellness-oriented ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... banning work emails after hours, and Spain and Mexico, where siestas have long been embraced as crucial to overall health and wellness. Young people elsewhere are starting to recognize that it may in fact be more appealing to have more disposable free time than disposable income, especially as Ys and Zs don't judge people on traditional symbols of wealth. For instance, it matters less how big one's house is than how their house fits the life they want. Moreover, as they see it, a freelancer who ...