Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... ENTERTAININGAt the same time, the inverse of this trend is also growing, in which young people regard fitness as entertainment in its own right. Young people are going to workout classes and using apps and devices for the sake of being entertained, just as much as they are for the health benefits such provide. In fact, more than six in 10 young people in the U.S. and UK (68% and 64%, respectively), as well as two-thirds of Trendsetters (76% in the U.S. and 77% in the U.S.) consider exercise entertaining ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... outside of peacefully completing their daily routine.GYM IN A BOX China is fueling a unique fitness fad: gym pods. Created by a company called Misspao, there are currently around 1,000 workout pods on the streets of China with hopes of creating more in the future around the world, catering to young people's desire for on-demand access. The mini-gyms can be entered by either booking via an app or scanning a QR code. Each pod comes equipped with a treadmill, a screen, air conditioning, air purifier, and ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... mindfulness and meditation techniques to get participants to fully enjoy and embrace the brand’s new luxury vegan chocolate. The goal of this event was to enlighten guests on the health benefits of chocolate. Cocoa aids in heart health and mood management and its antioxidants help with brain function and memory.Nike x Headspace The NikePlus app has teamed up with Headspace to teach its members the importance of meditation to become a better runner. The app now offers guided workouts called the Mindful ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... to bed at a reasonable hour, and wake up refreshed and ready to take on the next day, whether they’re planning on more socializing, attending a workout class, or focusing on self care. Zs are especially concerned with getting enough sleep, and pursuing daytime social activities allows for an earlier bedtime. As The Optimization Generation, Ys also want to make the most of their time on the weekends. Instead of squandering away the day waiting for night to come, they can for example spend all day ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... Chase Distillery. The space was decorated with black and white rugby portraits and memorabilia, and also offered snacks and cigars.The X By Adidas To celebrate the launch of its first sneaker designed exclusively for women, Adidas created the The X, an interactive event space in London. The brand hosted workouts and events ranging from group runs to yoga classes to boot camp classes. Designed to be a share-worthy space, it also included a light installation, a recharging room with an infinity mirror ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... a fleeting fad. To older generations, the idea of wearing athletic attire in non-workout settings seemed strange, but the theme fit with young people’s casual and comfortable lifestyle. Such is the case with branded sports attire and merchandise, and not just the traditional kind. What constitutes as merch is broadening now that companies are expanding beyond their core offerings and becoming “lifestyle brands,” meaning beauty and grooming products, accessories, housewares ...
Numbers Game Mar 20, 2017 technology quantified self sports ... interactive flooring system that uses LED lights controlled by touchscreens to enable trainers to design and track their sessions while creating high-energy, high-tech experiences for fitness buffs. The technology is used in the company’s AG6 workout class, which was introduced at Asphalt Green in NYC after proving to be a hit in Europe.SmartMat The Indiegogo-funded SmartMat uses advanced sensor technology to detect when a yogi is out of alignment and gives them real-time feedback on how to correct their ...
Play The Game Mar 15, 2017 community play sports ... basket moved accordingly.Biscoitos Zezé Last July, cookie brand Biscoitos Zezé launched the “Be More Child” campaign in Brazil, in which it placed footballs (soccer balls) in special boxes throughout the streets to give kids the encouragement and resources to play the sport.Adidas Last February, Adidas opened “The X,” a pop-up sports facility designed for women in London’s Victoria Park, where it hosted free running and workout sessions for 10 days. For the first time ever, the park’s mile-long run ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... post-workout, whether to use their laptops, network, or have meetings. This tendency has only grown with the rise of sweatworking and the inclusion of on-site juice bars and cafés, and some are now creating official office space for their members. Further reflecting the demand for unconventional work space, there’s even a new business model taking off, in which restaurants that are closed during the day grant people access to their space during typical office hours, with startups Spacious and ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... BODYWORK, a space devoted to workout classes. The company is bringing in a rotating cast of boutique fitness brands to keep the concept fresh and future-forward. Classes, such as yoga featuring visual stimuli and a DJ from Yung Club, are aimed at customers of all fitness levels.ShopRiteGrocery stores may not feel very Zen, but ShopRite in Hanover, NJ is aiming to change that perception. The shop has added an in-store fitness studio that offers yoga, barre, and Zumba classes, and it has an on-site ...