School Of (Work)Life
SUMMER/FALL 2017
Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.
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Build Your Own Career
SUMMER/FALL 2017
Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.
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Job Search Party
SUMMER/FALL 2017
New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.
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The Gig Is Up
SUMMER/FALL 2017
Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.
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Personal Property
SUMMER/FALL 2017
Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior.
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House Funders
SUMMER/FALL 2017
Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.
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Nesting & Resting
SUMMER/FALL 2017
Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.
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The FUND-amentals
SUMMER/FALL 2017
Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits.
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Cashless Is King
SUMMER/FALL 2017
Young people are migrating away from traditional financial tools and institutions as they seek to live not only a digital-first but also cashless existence.
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Work Preferences
SUMMER/FALL 2017
A quantitative overview of the working preferences of young adults, from traditional corporate structures, to dress codes, to benefits.
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Work & Life
SUMMER/FALL 2017
A quantitative summary of the working life of today’s youth, including their thoughts on work-life balance and motivations for working overall.
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Work Life & Loyalty
SUMMER/FALL 2017
A quantitative overview of the working life of young people, exploring time spent working and commuting, how they feel about their jobs, and what would make them recommend their company as a place to work.
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Work Worries
SUMMER/FALL 2017
A quantitative look at the problems that young adults see in today’s workplace.
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Career Aspirations
SUMMER/FALL 2017
A quantitative look at what young people want out of their work life, from what makes them feel successful at their current job to their long-term career goals.
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Job Search & Consideration
SUMMER/FALL 2017
A quantitative overview of how today’s youth are looking for jobs, and what benefits, perks, and policies attract them to companies.
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Home Life
SUMMER/FALL 2017
A quantitative overview of the living situations and communities of young adults.
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Rent Or Own
SUMMER/FALL 2017
A quantitative look at the home ownership and rental status of today’s youth, as well as their attitudes towards renting vs. owning overall.
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Living Preferences
SUMMER/FALL 2017
A quantitative look at young adults’ preferences when it comes to where and with whom they live, from having roommates to living in different locations, to the proximity to people and amenities they crave.
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Playing House
SUMMER/FALL 2017
A quantitative look at how young adults spend time at home.
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Current Financial Situation
SUMMER/FALL 2017
A quantitative deep dive into the finances of youth, including bank accounts, credit cards, financial assets, insurance, debt and loans, and investments.
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Financial Attitudes
SUMMER/FALL 2017
A quantitative overview of young people’s perspective on their current financial situation and financial future.
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Spending Behaviors & Attitudes
SUMMER/FALL 2017
A quantitative look at youth’s attitudes toward spending their money, from purchasing subscriptions to acquiring rewards cards, and feeling guilty for spending.
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Future of Finances
SUMMER/FALL 2017
A quantitative overview of how young people view finances in the modern world, wanting more customization and digitalization.
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Gen Z Teen Segmentation
SPRING/SUMMER 2017
A quantitative breakdown of six types of Gen Z teen youth, as uncovered by our research
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