Control Center 21+
In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.
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Peer Improvement
WINTER/SPRING 2018
As young people engage in betterment alongside their friends, peer pressure morphs into peer motivation for self-improvement.
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Know It Alls
WINTER/SPRING 2018
Modern youth desire to be knowledgeable across many topics rather than one niche subject in order to better relate in today's interconnected world.
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Extracurriculars
WINTER/SPRING 2018
Finding traditional education to be behind the times, young people are turning to alternative platforms and brands to better themselves through a more personalized approach to learning.
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BrandCon
WINTER/SPRING 2018
Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience.
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Mixed Emotions
WINTER/SPRING 2018
Young generations are propelling emotional health as the next frontier of the wellness movement, as they embrace ways to manage their feelings internally and externally.
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Doctor Who?
WINTER/SPRING 2018
As young adults increasingly embrace alternative medicines over doctors and pills, the healthcare and pharmaceutical industries will need to adapt to better reflect their values.
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Personal Best
WINTER/SPRING 2018
As young consumers strive to improve themselves, they're embracing custom personal care products that leverage data and technology to address their specific needs and provide optimal performance.
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The Malevolution
WINTER/SPRING 2018
In response to a closing gender gap and recent societal shifts, young men are updating what it means to be a modern male, opening the door for brands to address their evolving needs.
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Best Dressed
WINTER/SPRING 2018
Young people are focusing on building their personal style and improving their outward appearance in an extension of their inward efforts to better themselves.
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Exertainment
WINTER/SPRING 2018
Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.
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Betterment & Goals
WINTER/SPRING 2018
A quantitative overview of youth’s approach towards setting and achieving goals.
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Betterment & Productivity
WINTER/SPRING 2018
A quantitative overview of young people’s attitudes towards productivity-related goals.
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Personal & Professional Betterment
WINTER/SPRING 2018
A quantitative overview of youth’s professional development and goals today.
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Betterment & Social Media
WINTER/SPRING 2018
A quantitative overview of how social media influences young people’s self-improvement.
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Betterment & Learning
WINTER/SPRING 2018
A quantitative overview of youth’s attitudes and preferences towards learning/education.
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Betterment & Mindfulness
WINTER/SPRING 2018
A quantitative overview of youth’s perceptions and practices around mindfulness.
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Betterment & Health/Wellness
WINTER/SPRING 2018
A quantitative overview of youth’s attitudes and perceptions towards health and wellness.
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Betterment & Fitness
WINTER/SPRING 2018
A quantitative overview of youth’s perceptions of exercise and fitness, as well as their participation.
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Betterment & Beauty/Grooming
WINTER/SPRING 2018
A quantitative overview of youth attitudes on self-care and usage of grooming products.
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Entertainment & Gaming
WINTER/SPRING 2018
A quantitative overview of youth’s perceptions of entertainment and gaming in terms of their self-improvement.
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Worldly Improvement
WINTER/SPRING 2018
A quantitative overview of youth’s attitudes towards travel and worldly culture in regards to self-improvement.
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Brands & Betterment
WINTER/SPRING 2018
A quantitative overview of youth’s perceptions of how brands impact their self-improvement.
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Go Big Or Go Home
FALL/WINTER 2017
In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.
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