Global Music Trends
SPRING/SUMMER 2018
Music trends popping up around the world.
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Global TV Trends
SPRING/SUMMER 2018
TV trends from around the world.
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Global Gaming Trends
SPRING/SUMMER 2018
Gaming trends popping up around the world.
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Global Digital Trends
SPRING/SUMMER 2018
Digital trends popping up around the world.
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Global Analog Trends
SPRING/SUMMER 2018
Analog entertainment trends popping up around the world.
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Global Food & Beverage Trends
SPRING/SUMMER 2018
Food and beverage trends popping up around the world.
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Global Fashion & Style Trends
SPRING/SUMMER 2018
Fashion trends popping up around the world.
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Global Art & Design Trends
SPRING/SUMMER 2018
Art/design trends popping up around the world.
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Popular Culture Overview
SPRING/SUMMER 2018
A quantitative overview of youth’s overall perceptions and attitudes about popular culture.
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Popular Culture & Music
SPRING/SUMMER 2018
A quantitative overview of youth’s perceptions and experiences around music.
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Popular Culture & TV
SPRING/SUMMER 2018
A quantitative overview of youth’s TV consumption and preferences.
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Popular Culture & Movies
SPRING/SUMMER 2018
A quantitative overview of youth’s attitudes and preferences towards movies.
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Popular Culture & Gaming
SPRING/SUMMER 2018
A quantitative overview of youth’s attitudes and preferences towards gaming.
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Popular Culture & Digital
SPRING/SUMMER 2018
A quantitative overview of global youth’s digital habits, including their online social lives.
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Popular Culture & Sports
SPRING/SUMMER 2018
A quantitative overview of how youth view sports in popular culture.
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Popular Culture & Food/Beverage
SPRING/SUMMER 2018
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Popular Culture & Fashion/Style
SPRING/SUMMER 2018
A quantitative overview of youth’s style preferences and attitudes towards the fashion scene.
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Popular Culture & Beauty/Grooming
SPRING/SUMMER 2018
A quantitative overview of global youth’s preferences and perceptions about beauty/grooming.
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Popular Culture & Art/Design
SPRING/SUMMER 2018
A quantitative overview of global youth’s attitudes and perceptions towards art/design in popular culture.
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Popular Culture News & Social Causes
SPRING/SUMMER 2018
A quantitative overview of how popular culture is shaping the conversation around social issues impacting youth today.
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Popular Culture Pressures
SPRING/SUMMER 2018
A quantitative overview of the pressures global youth face when it comes to their social lives and entertainment.
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Popular Culture & Brands
SPRING/SUMMER 2018
A quantitative overview of global youth’s perceptions of how brands fit into popular cultural.
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The Self-Improvement Revolution
WINTER/SPRING 2018
Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts.
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Control Center
WINTER/SPRING 2018
In an increasingly chaotic world, young generations are seeking control over all aspects of their lives—improving themselves and, by extension, improving the world.
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