Innovation & Shopping/Retail
A quantitative overview of young people’s shopping behaviors in regards to innovation in retail.
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Innovation & Healthcare
A quantitative overview of young people’s attitudes and perceptions toward innovation and healthcare/medicine.
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Brands' Role in Innovation
A quantitative overview of youth’s perceptions of brands and the role they play in innovation.
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The Future Of Innovation
A quantitative overview of youth’s perceptions toward the future of innovation and technology.
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Culture First, Country Second
SPRING/SUMMER 2018
If content aligns with modern youth's personal taste, they'll embrace it from any country, meaning brands need to be on top of culture from everywhere to understand what can spread anywhere.
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Purposeful Pop
SPRING/SUMMER 2018
Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.
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Origin Story
SPRING/SUMMER 2018
Increasingly, young consumers want to consume foreign popular culture in its original form, rather than versions that are adapted for their country.
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Eco Chic
SPRING/SUMMER 2018
Eco-friendly innovation is poised to become more en vogue as young people around the world combat their carbon footprint with fashion that is both sustainable and stylish.
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Culture Spotlight On China
SPRING/SUMMER 2018
Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.
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Culture Spotlight On Australia
SPRING/SUMMER 2018
The latest Australian exports include movies and fashion.
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Culture Spotlight On Indonesia
SPRING/SUMMER 2018
In Indonesia, music goes hardcore while fashion trends toward modesty.
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Culture Spotlight On South Korea
SPRING/SUMMER 2018
An overview of popular culture trends in South Korea.
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Culture Spotlight On The U.S.
SPRING/SUMMER 2018
Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.
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Culture Spotlight On Brazil
SPRING/SUMMER 2018
Political activism is a key part of emerging Brazilian culture.
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Culture Spotlight On Germany
SPRING/SUMMER 2018
A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.
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Culture Spotlight On India
SPRING/SUMMER 2018
Indian fashion and movies get back to the country’s roots, while new culture and habits emerge in gaming and music.
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Culture Spotlight On South Africa
SPRING/SUMMER 2018
South Africa’s music scene addresses youth issues, and the country’s fashion evolves to meet young consumers’ preferences.
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Culture Spotlight On Nigeria
SPRING/SUMMER 2018
In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.
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Culture Spotlight On France
SPRING/SUMMER 2018
The “indie” scene is growing in French culture.
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Culture Spotlight On Japan
SPRING/SUMMER 2018
In Japan, music goes retro, T-shirts go graphic, and luxury returns.
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Culture Spotlight On Spain
SPRING/SUMMER 2018
Spain is delivering new genres of music and TV shows to international fans, while traditions are being bucked within its own country.
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Culture Spotlight On Turkey
SPRING/SUMMER 2018
Government restrictions and the political climate stifle culture in Turkey, but youth embrace TV and nightlife as a means of escape.
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Culture Spotlight On Mexico
SPRING/SUMMER 2018
Tradition and regional pride propel cultural trends in Mexico.
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Culture Spotlight On The UK
SPRING/SUMMER 2018
In the UK, innovation drives culture, with new music genres, new video games, and new books winning young people’s attention.
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