Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...
Fear Factors Mar 19, 2019 ... elevating the conversation around gun control. In the UK, where there are strict gun control laws, acid attacks and acts of terrorism are an omnipresent worry. Given what Zs have witnessed and continue to experience, fear over their personal security—both in real life and online—has become a source of anxiety.Over half of U.S. Zs worry about bullying and rank it number one of 22 worries, and an additional two in five UK Zs worry about bullying and rank it number four. Exacerbating Zs’ worry ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
The State Of The Sub/Urban Dec 15, 2018 ... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... close relationships they’re able to cultivate. They’ve long been able to reach their friends instantly; because of this immediate digital access, their peer relationships have become a more pervasive, albeit sometimes more demanding, part of their everyday lives. Yet, the ability to keep in constant contact has strengthened their bonds, enabling friendships to become more emotionally connected and meaningful. Demonstrating how vital these relationships are to Ys’ lives is the growth of holidays that ...
Gen Z Marketing Tips Jun 11, 2017 ... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...
Culture Spotlight On China Jun 19, 2018 ... can even sell gear through an e-commerce shop within the app that accepts online payment methods that include WeChat Pay and Alipay. Within 289 days, Keep gained more than 10,000,000 users. This focus on fitness is also igniting the country’s activewear market, which is expected to be worth more than $40 billion USD by 2021, according to GartnerL2. As fitness has only recently become fashionable, it’s not yet a style that’s infiltrating all aspects of young people’s lives—and ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... Young consumers expect thoughtful, personalized customer service with a human touch.Younger generations, having grown accustomed to the independence that online shopping affords, are sometimes turned off by the hovering presence of sales associates. But that’s not to say that they don’t want access to help on their own terms, as demonstrated by the increasing number of consumers who use Twitter as their primary customer service tool. Gen Y and Z shoppers not only seek a 24/7 line of ...
Home & Away Retail Trends Dec 05, 2018 ... integrating shopping into work via co-working spaces. Just as people can shop online during their workday, new co-working and retail partnerships and initiatives allow people to shop IRL not far from their desks. This approach benefits consumers as they don't have to go out of their way to visit stores, while brands benefit as they can reach consumers at work where they're assured they'll show up regularly. Shopping can therefore become even more integrated into their workday and even help relieve job ...
The Global Retail Landscape Jun 25, 2019 ... The global map of retail is the most expansive it’s ever been, stretching across multiple online and IRL touchpoints, prompting brands to innovate their strategies to cut through the noise and directly reach modern young consumers.The retail footprint is larger than ever, with in-store experiences, online retail, and the rise of social media shopping spurring its rapid growth (see The Global Map Of Retail below). The retail space has also seen the arrival of next-gen brands coming from new ...
