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Macrotrends

New Muslims

... of conservative backlash. Thanks to the Internet’s power in uniting previously insular populations, many are amassing new networks of likeminded friends with whom they can engage in international dialogues. One such community is the Honesty Policy, a group of British Ys who created a tribute video for Pharrell’s “Happy” in an effort to help Muslims come across as more contemporary and accessible. Their homage was seen by millions and widely praised, as were many “Happy” remixes worldwide, but ...

Gut Check

... opinionsCrowdpilot is a crowdsourced advice app that connects users to a community of “pilots” who provide real-time advice on scenarios such as dates, arguments between friends, and family gatherings. For users faced with difficult decisions, ChoiceMap algorithmically determines the best option based on an individual’s ranked priorities. - EXPERT HELP - Expert advisors are being integrated into on- and offline spaces to help overwhelmed consumers make the best choices. Target has expanded its beauty concierge ...

DIY Therapy

... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...

Omnitainment

... developing a video series that offers viewers a peek into the lives of transgender and nonconforming individuals, due for release in 2017. The series is being directed by Silas Howard—who has directed episodes of acclaimed Amazon series Transparent and is a member of the trans community— and will highlight how the community retains its wit and resilience.MorningStar Farms Atlanta based hip-hop artist Stic Ibomu reformed his eating ways when he turned vegan. His ...

Gen Z Micro Trends

... politics, social justice, and the environment. Clover  Clover is a newsletter for teen girls that was developed in the hopes of creating a highly informed community that transcends social media. The newsletter curates thoughtful and hard-hitting articles from publications like the The New York Times and The Atlantic and aims to eliminate clickbait, which teen girls hate, as Cassandra and Clover discovered in a joint study. Newsela Newsela is helping improve literacy and exposure to news in K ...

Culture Spotlight On Indonesia

... , as is the case in Brazil, they're forbidden in Indonesia. In many ways, hatred towards the LGBTQ community has only worsened over the past year due to removing such individuals from the media. And while other parts of Southeast Asia aren't as behind when it comes to LGBTQ acceptance, there are still struggles for such storylines to reach mainstream media. Instead, filmmakers in other Asian countries are turning to web series to promote social acceptance, as they have more freedom online ...

Gen Z Marketing Tips

... while in flight. The brand offered a “Junior Lab,” during which it divided teens into teams to collaborate and pitch new ideas on travel and Air France's community and experience.Nascar To reach its next consumers, Nascar commissioned a member of Gen Z—14-year-old Amelia Conway—to direct a TV spot for its youth program, Accelerated Nation. In handing over the reins to the teen, Nascar demonstrated that it's putting its future in the hands of the next generation. ...

Culture Spotlight On South Africa

... will be launching a global contemporary brand of clothing representative of their minimalist aesthetic later this year. Prime Obsession's international garments will mostly be neutrals and solids with occasional details. While the line will have global reach, the creators are focused on reflecting their local community and its new design style.Atta Boy!: Men Redefine Masculinity Young people in South Africa are rebelling against the country's long-standing views about gender and, in particular ...

Life Skills

... the interpersonal, problem-solving, and technical skills that they need to succeed in the modern world.BRIGHTWORKS SCHOOLSan Francisco’s Brightworks School, a spinoff of the Tinkering School program, operates under a similar guiding philosophy, allowing students to learn key life skills by doing. The experience-driven learning community currently has students ages 5 to 15 matriculated. TINKERGARTENBrooklyn-based Tinkergarten seeks to reclaim the “unbridled, outdoor play that used to be part of ...

Well Intentioned

... for a brief period. Because they are collaborative and community-oriented, Ys feel they are letting down both their friends and society when they don’t want to join in. They are disturbed that they aren’t being supportive of their friends’ wellness pursuits and also because they don’t like the thought of becoming a burden on society by doing detrimental things to their bodies or by not exercising enough. A majority (78%) note that they would feel guilty if their health problems cost society money ...