INCLUSION IN GAMING Dec 20, 2022 ... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...
WHAT'S NEW IN SOCIAL MEDIA Mar 14, 2023 ... seeming to go the way of Clubhouse. - LEMON8 - TikTok owner ByteDance has quietly launched a new app called Lemon8 in the UK and the US, and according to industry insiders is paying creators to post on it to drive engagement as long as they follow the strict guidelines. Describing itself as a "lifestyle community," the picture app's main feed is divided into a "Following" and a "For You," like TikTok, but can be sorted by content categories like "Beauty," "Fashion," and "Food." The app store ...
COLOR(S) OF THE YEAR Dec 05, 2022 ... 2023’s biggest huesAnnually, the world’s color authorities proclaim a shade for the following year, something of a tone-setting for the next 365 days. These are far from subjective selections; painstaking research and trend analysis informs these annual decisions. With that in mind, let’s dig into three hues that will define the year ahead, according to the color experts. - VIVA MAGENTA - On Friday, the Pantone Color Institute – which has been declaring a color of the year for more than two ...
PARENTAL ADVISORY Aug 29, 2023 ... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...
RESPECT YOUR ELDERS Apr 26, 2023 ... Grandparents doing something ‘grand.’ A grandparent's role may not come with a job description, but current discourse shows that grandparents today are redefining expectations and making their mark on society. Within their own families, working parents are relying on grandparents for childcare even more and multigenerational households are becoming even more prevalent. But grandparents are impacting the larger society as well, creating space for their own vision of senior living on blogs such ...
WHEN WORLDS COLLIDE Feb 09, 2023 ... Unlikely fashion collabs— innovation or clickbait?Over the past few years, collaborations between brands have given the fashion world a new focus, and it’s now fairly prevalent to see two very different brands coupling up and working together to get their fans buzzing. However, as unexpected as these collaborations might be, will the attention from these unlikely pairings have consumers reaching for their digital wallets? Ahead are three unlikely collabs that we’re eager to watch. - NIKE and ...
