WHAT'S NEW IN SOCIAL MEDIA Mar 14, 2023 ... seeming to go the way of Clubhouse. - LEMON8 - TikTok owner ByteDance has quietly launched a new app called Lemon8 in the UK and the US, and according to industry insiders is paying creators to post on it to drive engagement as long as they follow the strict guidelines. Describing itself as a "lifestyle community," the picture app's main feed is divided into a "Following" and a "For You," like TikTok, but can be sorted by content categories like "Beauty," "Fashion," and "Food." The app store ...
RESPECT YOUR ELDERS Apr 26, 2023 ... Grandparents doing something ‘grand.’ A grandparent's role may not come with a job description, but current discourse shows that grandparents today are redefining expectations and making their mark on society. Within their own families, working parents are relying on grandparents for childcare even more and multigenerational households are becoming even more prevalent. But grandparents are impacting the larger society as well, creating space for their own vision of senior living on blogs such ...
VIRAL NEWS: FISH SONG, BB&B, AND WES ANDERSON TOK Apr 28, 2023 ... day! - BED, BATH, AND BANKRUPTCY - The quintessential store where college freshmen went to buy their dorm room necessities is closing, and many on the internet are taking the bad news with a lot of humor and, of course nostalgia. From the resurgence of the Broad City running joke where Abbi Jacobson's character is obsessed with the store to people hunting for the upcoming sales in her name, the closing of the staple retail brand pushed consumers to use their coupons before they expired…but for ...
INCLUSION IN GAMING Dec 20, 2022 ... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...
WHEN WORLDS COLLIDE Feb 09, 2023 ... Unlikely fashion collabs— innovation or clickbait?Over the past few years, collaborations between brands have given the fashion world a new focus, and it’s now fairly prevalent to see two very different brands coupling up and working together to get their fans buzzing. However, as unexpected as these collaborations might be, will the attention from these unlikely pairings have consumers reaching for their digital wallets? Ahead are three unlikely collabs that we’re eager to watch. - NIKE and ...
SUPPORTIVE SIBS Apr 10, 2023 ... then combining forces. For instance, Twins Hayley and Hanna Cavinder, who both play on the women’s basketball team at University of Miami, have risen on the TikTok charts over the last few months, gaining 4.5M followers leading up to their team making it to March Madness. As kids, sisters Shay, Juls, and Rory spent their free time drawing comics at their dining room table. In May 2020, they created a joint TikTok account called “Sisters Keep Drawinggg” to share their favorite illustrated quotes and ...
COLOR(S) OF THE YEAR Dec 05, 2022 ... 2023’s biggest huesAnnually, the world’s color authorities proclaim a shade for the following year, something of a tone-setting for the next 365 days. These are far from subjective selections; painstaking research and trend analysis informs these annual decisions. With that in mind, let’s dig into three hues that will define the year ahead, according to the color experts. - VIVA MAGENTA - On Friday, the Pantone Color Institute – which has been declaring a color of the year for more than two ...
RECESSION-CORE INFLUENCING Mar 02, 2023 ... the next 6 months. With Cassandra’s research uncovering that 60% of U.S. Trendsetters follow influencers to learn about things and explore, it’s no surprise then that the sudden trend - which sprang from a place of authenticity and as a way for influencers to show how down-to-earth they are, has seen such a spike in interest. However, as the trend lingers, the more it becomes something of a paradox. Ahead we cast a lens on three elements focused on this conflicting new trend. - THE DEINFLUENCER ...
