VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON Jul 21, 2023 ... good plot twist! An ad for the telecommunications company Orange featuring France's Women's World Cup team has gone absolutely viral. The clip opens with a montage of footage from the men's national team's remarkable plays and goals. The voiceover says, "Only Les Bleus can give us these emotions." However, halfway through the ad, the footage is revealed to be a deepfake, and actually, the incredible feats were accomplished by the women's national team instead. The slogan then changes to "At Orange ...
SOBER CURIOUS? Apr 17, 2023 ... Getting in on the sober spirit Globally, the No-Alcohol drinks market surpassed $11B in 2022, attesting to how many of us are reconsidering our relationship with alcohol. The growth is driven, in part, by Millennial and Gen Z consumers fueling the discourse across TikTok, with conversations around #sobercurious and #sobertok gathering over 1.7B views between them, with those who are moderating their alcohol intake for physical and mental health reasons. Whether you've given up drinking ...
LET’S GET OUR PROM ON May 02, 2023 ... with friends, Men’s Wearhouse released its tech-forward Prom Your Way campaign and included a digital hub for high school students to start their fitting experience utilizing Snap’s Magic Mirror solution to provide an interactive shopping experience. The mirror uses AR to enable shoppers to try on clothes and accessories before buying them and share imagery with their peers. The fit technology embedded in the mirror allows for shoppers to see how clothes will look and visually moves on the customer ...
CAREER CLUBS ON CAMPUS Aug 16, 2023 ... College Clubs bridging the gap between studies and the real-world experience As college freshmen across the country get ready to start out at a new school, they’ll be greeted with an array of student clubs to join, offering the promise of an enhanced collegiate experience that provides opportunities for personal growth, friendship, skill development, and a sense of purpose and community. However, with a shaky labor market, some of the most popular clubs are the ones that focus on networking and ...
MATCH ME IF YOU CAN Jul 05, 2023 ... Matchmaking has officially trickled back into the Zeitgeist.While it may be true that “you don’t find love, it finds you”, many Gen Zs are getting a bit concerned that love isn’t even looking for them. In fact, 41% of Gen Zs tell us that they find dating hard. And they’ve also grown weary of dating apps and their algorithms’ ability to help them on their search. Instead, more and more, young people are intrigued by the old fashioned concept of a matchmaker, an expert to help them find a partner ...
ACCEPT & RESPECT Apr 06, 2023 ... Gen Zs Celebrating Diversity Month Here at Cassandra, we’ve seen that 47% of Gen Z are the most diverse generation compared to their older counterparts. Yet, 50% of Gen Alpha are gearing up to be a diverse majority generation for the first time. Religion is often a dimension for diversity that doesn’t get much attention in today's polarizing landscape - which makes sense as studies suggest that 34% of Gen Z are religiously unaffiliated. However, although today’s youth has had entirely different ...
MAY THE 4TH BE FEMALE May 04, 2023 ... The Power of Women’s FandomFandoms have proven to be spaces that provide a sense of belonging and a sense of identity, which, as Cassandra uncovered in the I-Identify report, is indicative of Gen Z, who look for ways to blend all aspects of their identity into a more cohesive and nuanced sense of self - and that includes their fandoms. While recent TV shows such as Swarm have fueled the discourse around the very real dangers of stan culture, and screaming fangirl and groupie tropes have long ...
BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
