Hair color trends to dye for

Recent forecasts indicate that the "Hair Color Market'' is expected to reach $42.07B by 2029. So, it's unsurprising then that suddenly there's a hair-color trend out there for everyone, whether it be the "90s natural” hair-color trend or “Cowgirl Copper”, especially if you've tested out TikTok’s viral #coloranalysis, which although not a new concept, has risen in popularity to over 156 million views for helping to decipher your ‘it’ hair color. Ahead are three additional hair color trends making headlines.

An alternative dressed girl with raven black hair and tattoos and wearing sunglasses, black overalls, and a striped crop top in front of an abstract wall mural


Wednesday Addams has ushered in the super dark hair trend and is now perhaps in its best iteration of all time. Said to be not your run-of-the-mill black, and despite being extremely dark, beauty and lifestyle editors have been championing this new color trend thanks to its gorgeous sheen, which is equally dramatic and sophisticated. Raven black differs from other hair colors because it’s pretty much the only ‘natural’ black shade - neither an artificial blue-black nor the absolute darkest brown. Celebs including Kylie Jenner, Dua Lipa, and Billie Eilish, to name a few, have embraced the trend with strands that are all tinted a glossy onyx that gives the appearance of perfectly-sleek glass hair.

Text quote, “I have changed my hair color to black, and I absolutely love it.”

— Morgan, 22, OH (Cassandra Collective)

A brunette girl looking down while sitting on stairs in front of an orange red background


As uncovered in Cassandra’s Gen Zs Values and Value - Consumer Confidence Report, 62% of Gen Zs are concerned about the possibility of a recession having an impact on their household, and as we move forward into 2023, our younger consumers are still making budget tweaks, highlighting that nothing is off the table when it comes to short term cutbacks. This mindset now seems to have trickled down to hair color maintenance - especially for those of us who are not, ahem, a natural blonde, as hair treatments to maintain a lighter color can be much more expensive and time-consuming. Enter the Recession Brunettes, this trend has created a spike in low-maintenance requests for intensely warm colors that are more present due to economic instability.

Asian girl in front of a purple background with a split two tone "gemini hair" with light purple hair on the left and darker purple hair on the right


As Cassandra has previously reported 6 in 10 of Gen Z agree that there’s no such thing as an unprofessional hairstyle, especially as for today’s youth, beauty is all about self-expression and having fun without needing to take it too seriously. It stands to reason, then, that the Gemini hair trend has salon-goers giddy. Instead of choosing just one hair color, or even an ombré effect of similar shades, gemini hair consists of two strikingly different colors on opposing sides. It’s unapologetic and loud, and it shows personality where even our Alphas are catching on with the likes of North West adopting the trend. As for the name? If you’re familiar with astrology, then you know that this nickname stems from the Gemini sign's representation of twins. The twins stand for the dual-naturalness of those born under a Gemini sun, hence the name of this dual-sided hair color.