Wednesday Addams has ushered in the super dark hair trend and is now perhaps in its best iteration of all time. Said to be not your run-of-the-mill black, and despite being extremely dark, beauty and lifestyle editors have been championing this new color trend thanks to its gorgeous sheen, which is equally dramatic and sophisticated. Raven black differs from other hair colors because it’s pretty much the only ‘natural’ black shade - neither an artificial blue-black nor the absolute darkest brown. Celebs including Kylie Jenner, Dua Lipa, and Billie Eilish, to name a few, have embraced the trend with strands that are all tinted a glossy onyx that gives the appearance of perfectly-sleek glass hair.

— Morgan, 22, OH (Cassandra Collective)

As uncovered in Cassandra’s Gen Zs Values and Value - Consumer Confidence Report, 62% of Gen Zs are concerned about the possibility of a recession having an impact on their household, and as we move forward into 2023, our younger consumers are still making budget tweaks, highlighting that nothing is off the table when it comes to short term cutbacks. This mindset now seems to have trickled down to hair color maintenance - especially for those of us who are not, ahem, a natural blonde, as hair treatments to maintain a lighter color can be much more expensive and time-consuming. Enter the Recession Brunettes, this trend has created a spike in low-maintenance requests for intensely warm colors that are more present due to economic instability.

As Cassandra has previously reported 6 in 10 of Gen Z agree that there’s no such thing as an unprofessional hairstyle, especially as for today’s youth, beauty is all about self-expression and having fun without needing to take it too seriously. It stands to reason, then, that the Gemini hair trend has salon-goers giddy. Instead of choosing just one hair color, or even an ombré effect of similar shades, gemini hair consists of two strikingly different colors on opposing sides. It’s unapologetic and loud, and it shows personality where even our Alphas are catching on with the likes of North West adopting the trend. As for the name? If you’re familiar with astrology, then you know that this nickname stems from the Gemini sign's representation of twins. The twins stand for the dual-naturalness of those born under a Gemini sun, hence the name of this dual-sided hair color.