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EARTH DAY ECOWATCH

... GEN Zs TURNING ECO ANXIETY INTO ACTION With current TV shows such as Extrapolations potentially foreshadowing how the effects of climate change will become embedded into our everyday lives, it’s never been a more critical time to invest, innovate, and fight for our planet. Gen Zs are especially concerned and are more vocally expressing those concerns. 4 in 10 Gen Zs strongly agree that too many brands talk about being environmentally friendly but don't back it up with tangible actions. Although ...

PARENTAL ADVISORY

... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...

VACAY THE GEN Z WAY

... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...

GOOD HAIR DAY

... Hair color trends to dye for Recent forecasts indicate that the "Hair Color Market'' is expected to reach $42.07B by 2029. So, it's unsurprising then that suddenly there's a hair-color trend out there for everyone, whether it be the "90s natural” hair-color trend or “Cowgirl Copper”, especially if you've tested out TikTok’s viral #coloranalysis, which although not a new concept, has risen in popularity to over 156 million views for helping to decipher your ‘it’ hair color. Ahead are three ...

WHAT’S NEW IN WELLNESS

... . - SHADOW WORK - Explore shadow work on TikTok — where the topic has nearly a billion views — you might find a type of therapy that dives deep. In fact, it touches not only on how you view the world but also on what triggers you, what you’ve suppressed, your inner child — and even your “dark side.” While this concept has been around for ages, it’s taking off in the spiritual corner of TikTok and beyond and has now become so popular because Gen Z is recognizing what a trap perfection is. While TikTok is ...

GOOD GETTERS

... The Gen Z Power of Volunteerism Volunteering is a selfless and often joyful act, and as Cassandra reported in its Sustainability Report, 1 in 3 Gen Zs volunteer alongside 2 in 3 trendsetters to demonstrate what they stand for and consider valuable. Offering time to a fitting cause helps solidify a sense of community while reinforcing that there is hope and positive momentum through our help. It also provides self-improvement opportunities by learning new skills, meeting new people, and gaining ...

GRAMMYS RECAP 2023

... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...

GAME ON

... Aguero and esports organization Astralis to launch a new training program for gamers. The program will include weekly workout routines, mental agility training, muscle conditioning, and cardio; all catered to an esports audience. - NEUBRIA ZONE - Gamers are looking for products that deliver mental energy, focus, and attention to help them excel. Neubria Zone is a first-of-its-kind gaming supplement to help support vision and maintain alertness. The nootropic formula with a blend of essential vitamins ...

GEN ALPHA MAKES ITS MARK ON RETAIL

... shoppers get younger and kids get more experimental, brands are finally starting to catch on to Gen Alpha's eventual purchasing power of $500bn per year, the biggest ever seen. - JB SKRUB - In response to the absence of product offerings for young and tween boys, actress Julie Bowen and Conde Nast’s Jill Biren teamed up to launch a skincare and wellness brand, JB Skrub, dedicated to the adolescent group. The duo, both mothers of boys themselves, saw a lack of representation for boys of this age in the ...

A HEALTHY PET IS A HAPPY PET

... Trending Pet Health Accessories The global pet care market is expected to reach $236B by 2030. Increased demand for pet services and products is driven, in part, by the work-from-home culture continuing to encourage pet parents to take better care of their pets. While pet medication currently makes up the largest share of the pet health market, natural health products are a fast-growing subcategory in the space. So, in honor of today’s National Pet Day, go hug your hamster, bond with your bunny ...