VIRAL NEWS: AIR QUALITY AESTHETIC, SPIDER-MAN GEN Z ANIMATOR, & LGBTQ+ HUMAN RIGHTS EMERGENCY Jun 09, 2023 ... negligence (yay us!) produced a massive cloud of smoke that's currently traveling south along the East Coast. It's such a concerning event that Gen Z took to social media to make poignant remarks as satirical videos highlighting the situation's dangers and absurdity. Some videos showed panic and asked for advice, but others were calm and aesthetic. The low air quality made some even argue that Dyson was onto something with their headphones/breathing device, Dyson Zone, arguably inspired by Blade Runner ...
NYFW A/W 2023 RECAP Feb 15, 2023 ... Gen Z designers making their mark in fashion New York Fashion Week is almost at a close with more than 70 brands showcasing their autumn/winter 2023 designs around the city. Along with other fashion enthusiasts, we’ve been keeping a collective eye on the front row to witness an array of young designers revealing their fresh perspectives, sustainable designs, and innovative techniques that have captured the fashion world's imagination and are laying the groundwork for tomorrow's fashion ...
ELEVATED EXPERIENCES May 24, 2023 ... TRENDING CITY HOTSPOTS As uncovered in Cassandra's Values and Value - Consumer Confidence report, Gen Zs are not afraid to free up their disposable income and splurge on purchases and experiences that make sense to them and bring them joy. As they continue to play catch up in the “making memories” department due to the Pandemic causing them to miss out on so many milestone moments, some Gen Zs and younger Millennials are going big. Like really big. So, whenever you’re looking for an ...
PARENTAL ADVISORY Aug 29, 2023 ... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...
WHAT'S NEW IN SOCIAL MEDIA Mar 14, 2023 ... seeming to go the way of Clubhouse. - LEMON8 - TikTok owner ByteDance has quietly launched a new app called Lemon8 in the UK and the US, and according to industry insiders is paying creators to post on it to drive engagement as long as they follow the strict guidelines. Describing itself as a "lifestyle community," the picture app's main feed is divided into a "Following" and a "For You," like TikTok, but can be sorted by content categories like "Beauty," "Fashion," and "Food." The app store ...
INCLUSION IN GAMING Dec 20, 2022 ... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...
COLOR(S) OF THE YEAR Dec 05, 2022 ... 2023’s biggest huesAnnually, the world’s color authorities proclaim a shade for the following year, something of a tone-setting for the next 365 days. These are far from subjective selections; painstaking research and trend analysis informs these annual decisions. With that in mind, let’s dig into three hues that will define the year ahead, according to the color experts. - VIVA MAGENTA - On Friday, the Pantone Color Institute – which has been declaring a color of the year for more than two ...
WHEN WORLDS COLLIDE Feb 09, 2023 ... Unlikely fashion collabs— innovation or clickbait?Over the past few years, collaborations between brands have given the fashion world a new focus, and it’s now fairly prevalent to see two very different brands coupling up and working together to get their fans buzzing. However, as unexpected as these collaborations might be, will the attention from these unlikely pairings have consumers reaching for their digital wallets? Ahead are three unlikely collabs that we’re eager to watch. - NIKE and ...
