TRICK OR TREAT! Oct 24, 2023 ... unveiled a thrilling Halloween campaign introducing the new Halloween product collection that spotlights the iconic movie monsters from the "Universal Monsters" franchise, featuring Dracula, Frankenstein, and Wolf Man as its spine-tingling stars. The “Mon-Star Bash” campaign aims to introduce these classic characters to a new generation by partnering with renowned makeup artist Christine Choi, celebrated for her optical illusion makeup artistry, and up-and-coming Gen Z talent to star in the campaign ...
THE TOYBOX MEETS THE METAVERSE Aug 24, 2022 ... Iconic children’s brands make their web3 debutsKids will always play with toys, but these days, they reach for game controllers and devices as much as they do for dolls, Legos, or stuffed animals. With this emerging behavioral shift in mind, classic toy brands are experimenting with experiential launches in the metaverse – a digital world in which many internet-native Gen Alphas already spend significant time. - BARBIE - Barbie has taken the metaverse by storm this summer, making her debut on ...
JUNETEENTH 2022 Jun 15, 2022 ... Commemorating, not commercializingAs industry leader Lisa Osborne Ross wrote in an op-ed this week, Black consumers want change — not Juneteenth-branded products. And yet, brands just keep commercializing Juneteenth. We could point you to many examples of what not to do (see here and here, for starters). But today, we’re taking a moment to highlight a handful of the important ways in which brands are commemorating Juneteenth. - OPAL’S WALK FOR FREEDOM - This weekend, Dr. Opal Lee, the 95-year ...
GEN Z MEDIA Nov 07, 2022 ... Youth-led publications are on the riseRegardless of any media company’s medium, demographic, or purpose, one thing is for certain: anyone that neglects to adapt their content to the needs of the newer generations will not last long. Recognizing this, Gen Z perspectives in media have become especially valuable. Multiple organizations have managed to distinguish themselves from the rest by prioritizing Gen Z voices, and were in fact created with this very purpose in mind. Here are three emerging ...
