PARENTS ON BOARD Apr 27, 2023 ... kids and from kids up to parents. Cassandra will be diving deeper into this topic when we publish our Parents on Board report next week, available for Cassandra members. In the meantime, we wanted to share a sneak peek at what we’ve learned about the Millennial + Gen Alpha combined cohort. By far the largest parent-child cohort, today's kids are set to overtake their parents in becoming the generation with the greatest spending power in history. A good reason to pay attention and get on board with ...
VIRTUAL REALITY Jun 23, 2022 ... Computer-generated influencers are taking over the internetVirtual influencers, which are essentially fictional characters with social media accounts run by brands or content teams, have been around for a bit – Lil Miquela, one of the most prolific examples, was created in 2016. But over the last few months, as corporations have begun to embrace Web3 and the metaverse, virtual influencers have increasingly dominated the conversation (not to mention the headlines). There are already over 150 ...
BACK TO EARTH Apr 21, 2022 ... How brands are highlighting sustainability Tomorrow is Earth Day, and while the case could be made that brands should be doing less – not more – on a day dedicated to raising awareness around the climate crisis (since brands are part of the reason we’re in this mess to begin with), we want to take a moment to highlight a few exemplar – not to mention, pretty dang funny – campaigns that have caught our eye. - JUST EGG - Though it’s been around for just a few years, plant-based egg company Just ...
