396 results for '"experiences"'
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Macrotrends

Out Of Office

... a key role in influencing young people’s shifting career aspirations. For one, it’s contributing to their frustration with office jobs, which are largely dependent on computers and mobile devices and making them long to disconnect from their screens and desks and engage in more tactile experiences. As reported in the Wall Street Journal, in reaction to their overly digital lives, young generations are driving a resurgence of age-old crafts and choosing to become butchers, bartenders, and barbers ...

Multigenerational Marketing Tips

... importantly, shows consumers how to use it.MAKE THEM A HAPPIER PERSONThis is among the top five most important things for a brand to do according to three out of the four generations in both countries (Xers, Ys, and Zs in the U.S. and Boomers, Xers, and Zs in the UK).Why?: Consumers turn to brands to improve their lives, which includes making them happier. One way brands can do this is by tapping into people's passions to deliver content and experiences based around what they love. They can also provide ...

Buy Not

... exposure to marketing, others are trying to distance themselves from a system built on the accumulation of needless stuff (see The Optimization Generation) by choosing to focus their consumption habits on experiences rather than goods. Even if one is spending the same amount of money on an experience as they would on an object, there’s less guilt at hand. Experiences are not only free of clutter—a tangible, visible reminder of waste—but also stand to help one grow as a person. A class or ...

Short Life

... As young consumers seek to be unencumbered, they demonstrate a preference for ephemeral digital services, fleeting experiences, and products with a shorter shelf life.In recent years, consumers have increasingly sought out products, experiences, and ideas that would and could, in theory, last forever. Buzzwords like quality, durability, and heritage have enjoyed a long run of cultural cachet, during which a strong emphasis on permanence was established. This mentality saw its realization in ...

Omnitainment

... , clear brand personality is not optional—it’s the new logo.ACTION ITEMSIn the future, all brands will need an entertainment component in order to remain relevant. Concentrate less on overt advertising and more on upping the entertainment factor through content like films, web series, podcasts, magazines, and even larger experiences like cruises and festivals that let brand ethos (rather than the brand logo) shine through. Youth are savvy consumers of content, and their speed of ...

The New Age

... are healthier and sharper than were previous generations—that boundary that once divided the old from the young is no longer meaningful. In fact, as Ys work to further the mindset that “age is but a number,” the conceit of “acting one’s age” is being rendered rather outdated. Defining what it means to be “old” and what it means to be “young” today is challenging for younger generations. As the accumulation of sundry experiences is highly aspirational among Ys (see Life Resumé), this ...

Data Mine

... happening. Indeed, nearly two in 10 youth, as well as 31% of Trendsetters in the U.S. and 27% in the UK, say they’re willing to allow a company/brand to see their online activity so it can provide them with personalized recommendations/experiences. A 22-year-old female in one of our focus groups said, “It’s a pay to play world. You have to agree to certain terms and that’s you opting in to all of the data that giant companies can take.” Sometimes this means turning on a specific feature, such as sharing ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Gen Z Marketing Tips

...  #adidasbyme, a campaign to encourage kids to tell their story by designing their own sneakers. The campaign turned to young consumers’ imagination and sought to give them real world skills and experiences. - 7. Showcase the norm - Zs' definition of celebrity differs from that of their predecessors, as they don't regard Hollywood stars as the most relevant influencers. In fact, only about a third of Zs in the U.S. and UK say they prefer Hollywood celebrities to social media influencers. Zs are ...

DIY Therapy

... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...