396 results for '"experiences"'
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Macrotrends

Out Of Office

... a key role in influencing young people’s shifting career aspirations. For one, it’s contributing to their frustration with office jobs, which are largely dependent on computers and mobile devices and making them long to disconnect from their screens and desks and engage in more tactile experiences. As reported in the Wall Street Journal, in reaction to their overly digital lives, young generations are driving a resurgence of age-old crafts and choosing to become butchers, bartenders, and barbers ...

Buy Not

... exposure to marketing, others are trying to distance themselves from a system built on the accumulation of needless stuff (see The Optimization Generation) by choosing to focus their consumption habits on experiences rather than goods. Even if one is spending the same amount of money on an experience as they would on an object, there’s less guilt at hand. Experiences are not only free of clutter—a tangible, visible reminder of waste—but also stand to help one grow as a person. A class or ...

On The (Im)pulse

... , they nonetheless find fascination in learning someone suddenly decided to book a trip, why they chose to suddenly do so, and how they made it work, including what concessions they had to make in other areas to be able to impulsively go away. The mention of impulsive booking therefore becomes as interesting as the destination and the experiences one had while there.I think traveling impulsively is great if you have the time and money to do so. Being spontaneous can lead to great payoffs in making ...

The New Age

... are healthier and sharper than were previous generations—that boundary that once divided the old from the young is no longer meaningful. In fact, as Ys work to further the mindset that “age is but a number,” the conceit of “acting one’s age” is being rendered rather outdated. Defining what it means to be “old” and what it means to be “young” today is challenging for younger generations. As the accumulation of sundry experiences is highly aspirational among Ys (see Life Resumé), this ...

Omnitainment

... , clear brand personality is not optional—it’s the new logo.ACTION ITEMSIn the future, all brands will need an entertainment component in order to remain relevant. Concentrate less on overt advertising and more on upping the entertainment factor through content like films, web series, podcasts, magazines, and even larger experiences like cruises and festivals that let brand ethos (rather than the brand logo) shine through. Youth are savvy consumers of content, and their speed of ...

DIY Therapy

... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...

Multigenerational Marketing Tips

... importantly, shows consumers how to use it.MAKE THEM A HAPPIER PERSONThis is among the top five most important things for a brand to do according to three out of the four generations in both countries (Xers, Ys, and Zs in the U.S. and Boomers, Xers, and Zs in the UK).Why?: Consumers turn to brands to improve their lives, which includes making them happier. One way brands can do this is by tapping into people's passions to deliver content and experiences based around what they love. They can also provide ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Gen Z Marketing Tips

...  #adidasbyme, a campaign to encourage kids to tell their story by designing their own sneakers. The campaign turned to young consumers’ imagination and sought to give them real world skills and experiences. - 7. Showcase the norm - Zs' definition of celebrity differs from that of their predecessors, as they don't regard Hollywood stars as the most relevant influencers. In fact, only about a third of Zs in the U.S. and UK say they prefer Hollywood celebrities to social media influencers. Zs are ...

Total Recall

... Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.Young consumers’ tendency to track their every activity, idea, and emotion online has resulted in the inadvertent creation of a personal, historical online archive: a store of digital memory. As we discussed in our Past Presence macro trend (Cassandra, Winter 2012), the existence of this digital memory, and the ease with which young people ...