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BASKETBALL GAME CHANGERS

... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...

TAX DAY TOOL$

... is not) are becoming a trusted source for tax advice and helping to guide consumers through this painful but unavoidable process. - TURBO TAX - This year, TurboTax stepped up for Gen Z by providing tax education for all college students, student-athletes, and the greater Gen Z population. Through “edutaining” content, real-life experiences, on-campus ambassadors, and student-athlete influencers, TurboTax is looking to educate students and student-athletes on the importance of understanding their ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... Kalahasty, 18, and Sai Mattapalli, 17, both hailing from Virginia, epitomize this trend. Instead of worrying about college applications or their senior year football season, they've devoted their efforts to democratizing healthcare through artificial intelligence (AI) and connected devices. Their brainchild, Vytal.ai, launched last year and now boasts a valuation of $12.5M. The platform leads users through a series of eye movements, employing algorithms to swiftly assess brain health and screen for ...

BACK-TO-SCHOOL AESTHETICS

... highlighting its storage solutions ahead of the return to school with an artfully done slice-of-life anime series premiering on TikTok and YouTube. Each of the 45-second long clips features a diverse cast of college students finding joy in simple moments with the help of organization tools from the boxed-furniture retail while encouraging consumers to “Find Your Slice of Life This Semester”. The choice of using anime as its genre, IKEA is making clear their desire to court Gen Z consumers. Gap, known for ...

LIFE IS A HIGHWAY

... , especially for those living in urban areas or on college campuses. Against this backdrop, brands in the auto space know they have their work cut out for them. Here, we take a look at three ways brands are hoping to get Gen Zs in the driver's seat. - MANUAL TRANSMISSION MAKES A COMEBACK - In yet another nod to Gen Z's love of all things nostalgic, it would seem that younger consumers have found joy in driving a stick shift. Autotrader has seen a 13% increase in page views for manual cars so far in 2023 ...

BE A GOOD (E)SPORT

... crucial skills like brand-building and contract negotiation. Gucci has also partnered with wellness organizations including the World Health Organization and Mindwork to develop mental health curriculum to help gamers manage stress and anxiety related to the pressures of competitive gaming. - FNATIC X UK COLLEGES - This fall, London-based esports organization Fnatic is launching a college partner program to help young people get into gaming. The initial launch will include three campuses: Havant ...

VACAY THE GEN Z WAY

... Spring Break Travel Pulse The origin of spring break in the United States dates back to the 1930's and continues all these decades later as an opportunity for high school and college students to come together, shake off the winter and have a good time. As uncovered in Cassandra’s Gen Z Values & Value: Consumer Confidence report, only 40% of Gen Z expect the current economic conditions to impact their 2023 vacation plans and even then, only a little. Although some cities are now declaring a ...

HONORING SOCIAL WORKERS MONTH

... and open conversation. - YSOCIALWORK - YSocialWork, is a nonprofit organization established to advance youth and young adults in careers in social work. YSocialWork, Inc. offers two flagship programs: an 8-week certification program for students interested in a career in social work and a year-long experiential classroom for social work and community college students. - BLACK GIRLS IN SOCIAL WORK - Black Girls in Social Work (BGSW) is a support and networking organization founded by Bodequia ...