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VEG OUT

... CAMPUS - One group promoting discussion surrounding vegetarianism’s health benefits is the Plant Futures Initiative, a global movement with 30+ schools across the United States and five countries that collaborates with students to establish plant-centric communities on college campuses. The initiative equips them with the knowledge needed to become ethical leaders and advocates for plants while exposing and educating students to different types of lifestyles and available plant-based food options ...

TAX DAY TOOL$

... is not) are becoming a trusted source for tax advice and helping to guide consumers through this painful but unavoidable process. - TURBO TAX - This year, TurboTax stepped up for Gen Z by providing tax education for all college students, student-athletes, and the greater Gen Z population. Through “edutaining” content, real-life experiences, on-campus ambassadors, and student-athlete influencers, TurboTax is looking to educate students and student-athletes on the importance of understanding their ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... Kalahasty, 18, and Sai Mattapalli, 17, both hailing from Virginia, epitomize this trend. Instead of worrying about college applications or their senior year football season, they've devoted their efforts to democratizing healthcare through artificial intelligence (AI) and connected devices. Their brainchild, Vytal.ai, launched last year and now boasts a valuation of $12.5M. The platform leads users through a series of eye movements, employing algorithms to swiftly assess brain health and screen for ...

BACK-TO-SCHOOL AESTHETICS

... highlighting its storage solutions ahead of the return to school with an artfully done slice-of-life anime series premiering on TikTok and YouTube. Each of the 45-second long clips features a diverse cast of college students finding joy in simple moments with the help of organization tools from the boxed-furniture retail while encouraging consumers to “Find Your Slice of Life This Semester”. The choice of using anime as its genre, IKEA is making clear their desire to court Gen Z consumers. Gap, known for ...

BE A GOOD (E)SPORT

... crucial skills like brand-building and contract negotiation. Gucci has also partnered with wellness organizations including the World Health Organization and Mindwork to develop mental health curriculum to help gamers manage stress and anxiety related to the pressures of competitive gaming. - FNATIC X UK COLLEGES - This fall, London-based esports organization Fnatic is launching a college partner program to help young people get into gaming. The initial launch will include three campuses: Havant ...

LIFE IS A HIGHWAY

... , especially for those living in urban areas or on college campuses. Against this backdrop, brands in the auto space know they have their work cut out for them. Here, we take a look at three ways brands are hoping to get Gen Zs in the driver's seat. - MANUAL TRANSMISSION MAKES A COMEBACK - In yet another nod to Gen Z's love of all things nostalgic, it would seem that younger consumers have found joy in driving a stick shift. Autotrader has seen a 13% increase in page views for manual cars so far in 2023 ...