Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... complacent with the idea of brands doing so.Now that this behavior is expected, it’s losing its marketing impact. Indeed, consumers feel so inundated by such messages that sorting through the cacophony to identify genuine efforts can feel like a daunting time-suck. Since young people are focusing on optimizing their lives, they’re less eager than in recent years to expend energy conducting extensive research in order to determine whether or not a company is truly pro-social. Instead, they’re gravitating ...
Glutton Goals Jun 14, 2017 food & beverage gen z body image social media soda ... , 17, U.S.Notably, Zs’ rebellion is more mild than wild, which is in keeping with their conservative approach to life (see Risk Management). Their culinary indulgences are often “healthier” than those of previous generations in that they’re less processed. Pre-packaged snacks aside, it’s common for Zs to make a treat themselves rather than buy it. When we asked Zs about the types of skills they have or want to have, cooking ranked first out of 18 categories (86% in the U.S. and 83% in the UK). They ...
Storefront Extensions Mar 13, 2014 retail technology brick-and-mortar ephemeral shopping virtual reality ... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...
Gen Z Marketing Tips Jun 11, 2017 ... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...
On The (Im)pulse Dec 09, 2018 ... price for what is being offered, not which brand they've had the best experience with in the past or have heard positive things about. To wit, a third of Ys in the UK and three in 10 in the U.S. book flights based on price and not the airline, and this jumps to nearly half among Trendsetters in the UK and four in 10 in the U.S. Where older generations were more likely to patiently rack up frequent flier miles or have airline credit cards in order to offset the cost of travel, youth now see the hunt ...
Social Live Jun 20, 2017 gen z social life technology friends social media ... replacing a portion of the free time they spend with them IRL. In fact, more than a third of Zs in the U.S. and three in 10 in the UK say it's just as fun to socialize with people via video hangout as it is to socialize with them in-person, and close to half of Trendsetters in both countries feel this way. As digital natives, they don’t see a pronounced distinction between the online and offline realms (WWW [Whole Wide World], Cassandra Fall/Winter 2012), causing them to consider it only natural to want ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... . Lamoda, an e-commerce company with about 1.5 million active customers, has approximately 700 couriers who deliver products to shoppers, typically the day after they’ve placed an order. Messengers wait 15 minutes while customers try on the clothes, offer styling and sizing tips, take returns, and process payment either via cash or credit card. By bringing products to consumers’ homes, Lamoda and similar services essentially act as “mobile stores.” Russian consumers spend 60% of their pretax income on ...
Brand Mentorships Sep 12, 2016 marketing retail On/Off ... inevitably fall apart or won’t retain their value over time. To wit, 66% of U.S. youth and 64% of UK youth would rather buy fewer higher quality items than many lower quality items, which reflects a desire to invest in their wardrobes. Likewise, they’re less eager to invest the extensive time and energy to actually get their hands on these products. Waiting in line for hours to battle unruly shoppers for limited-edition fast fashion leggings is starting to feel like a bad habit that embodies the over ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... incorporate more soft seating areas, soothing sounds, and designs that enhance wellness into their physical presences. As such, young people have come to regard such places as public living rooms of sorts, where they can sit back and spend a significant amount of time without feeling pressure to buy anything. They see no reason why they can’t hang out, reading or becoming engrossed in their digital devices, even if shopping is a secondary goal. Retailers are welcoming the habit, which makes their stores ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... themselves. We're seeing three key areas define the cultural context for modern youth's social lives and provide the framework for The New Social Norms they're creating. Going forward, brands will need to reflect these attitudes and behaviors in order to be relevant to young consumers and their friends.QUALITY > QUANTITY A major shift of Quality > Quantity is taking hold in young people's social lives. This preference for fewer, but better is one we've seen across many areas, from the possessions ...
