Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... , taste, fit, feel, safety, and peer reception. These pre-purchase gut checks have become shopping second-nature among Gens Y and Z. And, for all the recent worry about showrooming, few outlets have grappled with the fact that in-store shoppers are not using their mobiles just to check for lower prices online; they are, in effect, confirming whether or not they should purchase the product in question at all. Unlike the in-depth research and “life prep” required before taking a trip or selecting a ...
Numbers Game Mar 20, 2017 technology quantified self sports ... equipment is even more popular in the UK, where 57% of young people, including 79% of Trendsetters, have used or are interested in using them. This reflects the current tech-crazed culture of the sports industry at large. Now that everything can be measured and debated, from how much air is in a football (as with Deflategate ) to whether or not a swimsuit is too high-tech to be worn in the Olympics, it feels timely and on trend to them to seek out tech-enhanced products. Buying a smart golf club or yoga ...
Culture Spotlight On Brazil Jun 14, 2018 ... , who use humor to create connection among fellow Asian-Brazilians and deal with uncomfortable topics while also criticizing stereotypes. The trio are promoting activism through their sketches and guest appearances, providing catharsis in the process. 40% of youth in Brazil listen to Latin music always/often.INFLUENCE & INSPIRATION FOR MUSIC IN BRAZILYouth in Brazil are very interested in music. Over half follow popular culture around music, while another third get inspiration from music or are ...
Mind the Store Jun 15, 2015 health & wellness retail brick-and-mortar malls shopping ... , fitness-focused malls, and stress-free service. In the aftermath of the recession, as foot traffic in stores declined and brick-and-mortar shops faced increased competition from online retailers, many brands began to realize that luring young consumers through their doors would require nontraditional tactics. They hired in-store DJs, hosted cocktail parties, and filled the air with pervasive scents in order to create an energetic atmosphere that countered the country’s gloomy economic vibe. But now ...
The Joyride Dec 07, 2018 ... about the inner journey and the discovery of one's self and others. Alone in a car or with a small group of friends, a person is free to be his or her authentic self—from singing along to the radio to listening to podcasts to sharing the journey on Instagram Stories or Snapchat. A 19-year-old woman in one of our focus groups said that she and her friends use the road trip journey to hold fun singing competitions and dance. The car becomes a special space where travelers can express themselves ...
Free For All Sep 19, 2019 ... difficult for this generation to draw the line between work, social time, and free time, and the need to constantly be available in all aspects of life is causing them to overextend themselves and eventually burn out in one or more realms.This effect has also trickled down to Gen Zs, whose sense of burnout not only comes from the demands of school, work, and social obligations, but also from the grind of just getting through the day. From gun violence to the state of the environment, this generation ...
Innovation Marketing Tips Sep 08, 2018 ... These marketing tips and examples offer guidance and inspiration for innovation around young people's values.As brands strive to be more innovative than yesterday and from each other, they stand to benefit by focusing their efforts on areas that align with young consumers' values. Young consumers have the greatest influence on society, particularly in terms of adoption of technology and innovation; their acceptance of new products, services, processes, or even mindsets ultimately influences ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... with the Chinese cultural tradition of giving presents to favorite performers, fans can buy credits to send online entertainers virtual gifts. Broadcasting sites offer performers a revenue-sharing deal to split the proceeds from these presents. SLASH FAN FIC FORBIDDEN IN CHINASlash fan fiction, which centers on same-sex relationships between the authors’ favorite fictional characters (regardless of their sexual orientation in the original content), has grown extremely popular in China as a way for ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... circumstances in which young people have come of age have had a substantial impact on the shift in what it looks like to be a “grown-up.” The infinite options, ease of connecting, and encouragement to collaborate with peers has led the current generation of youth to feel the need to check in with others before they try or buy, thereby reducing their need to trust themselves. From the simplest of purchases (like a cup of coffee) to more important investments (like deciding where to live), they often hesitate ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... this generation were in kindergarten when 9/11 happened, giving them a highly realistic outlook. Terrorism, war, school shootings, and economic hardship have always been the norm, forcing them to grow up at a faster rate. While their upbringing may sound bleak, it hasn’t made them afraid or pessimistic. Instead, they’re more informed and practical from a young age. Zs are innately cautious about money, and being able to support themselves and their families will be their main goal after having seen ...
