Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...
Pop In Jun 21, 2018 ... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...
The Invisibles Sep 16, 2018 ... integrated within an environment rather than disruptive. This is a significant shift from years past; devices used to be status symbols that people featured prominently. Doing so not only indicated one was tech-forward but also that one could afford expensive toys. Yet today, as young consumers consider technology an extension of themselves, they want it to blend into their lives. They don't see technology as shiny objects that enhance their image, but rather, they want to put themselves and their ...
DND (Do Not Distress) Dec 11, 2017 social life friends social media ... friends' stories before they expire, ensuring they don't break their Snapchat streaks, or scrolling back in time to make sure they liked their closest friends' photos in the infinite stream of content. Much in the way young people experience entertainment debt with a queue full of content they want to watch (Cassandra Fall/Winter 2012, The Debt Crisis), they're also experiencing social debt, as they're trying to engage with their friends across various social platforms and methods of communication ...
Inside Out Jun 21, 2017 gen z blended equality religion spirituality ... shifting notions of luxury; it’s not enough anymore to be able to afford a high-end product, but also a limited-edition one. Also, in an era of personalization, Zs desire to display their uniqueness by adding on that extra layer of luxury by spending more on customizing their expensive goods. Zs are less likely than their Y counterparts to prefer an experience over a product, since products can depict a physical manifestation of wealth. However, 70% of Zs in the U.S. and 61% in the UK say they don’t ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... among race, ethnicity, physical ability, and religion (see Variety Show). Two-thirds of young people around the world say popular culture in their country has become more racially diverse in recent years, with China notably higher at 82%, and two-thirds also say it’s become more inclusive of LGBTQ culture in recent years, with China (79%) and the U.S. (77%) seeing the most difference. With the President of the U.S. lobbying for a wall to be built between the U.S. and Mexico, Brexit changing ...
The Joyride Dec 07, 2018 ... When it comes to travel, modern youth are elevating the journey, presenting an opportunity for brands to help them create memorable experiences when in transit to their destination.In the past, the journey was treated as a necessary evil that travelers were forced to endure en route to a final destination, hence the age-old refrain, “Are we there yet?” But what was once the most dreaded part of a trip is now being elevated; modern young consumers don’t see the journey as merely a means to get ...
Show Me Love Dec 09, 2015 relationships spending love ... modern dating landscape. As they are dating for a longer period before settling down (if at all) in comparison to previous generations, many realize that they can’t only expect someone else to love them: it must also come from within. Dating may be more casual and commitment-free than ever before, but Ys, as a characteristically optimistic generation, aren’t letting The Dating Game defeat them. Rather, they see an opportunity to focus on falling in love with themselves and build this reliable ...
Global Food & Beverage Trends May 28, 2018 ... youth in virtual reality is the physical barrier presented by VR itself; young consumers seek social experiences, and wearing a headset that cuts them off from their companions makes this difficult (see Reality Bites). The novelty of a VR experience is still enticing young people, and they’re engaging with virtual reality around music content, travel [will have link to CD 6/27], gaming, and more. In fact, two in 10 global youth would be interested in seeing more virtual reality experiences from ...
Future Of Entertainment Sep 14, 2018 ... build a confident online persona while trying to cope with the loneliness, anxiety, and awkwardness she experiences in real life. The story highlights the pressure modern youth experience in today’s digital world.The Circle Based on the novel by Dave Eggers, The Circle stars Emma Watson as Mae Holland, the latest employee at the world’s most powerful social media technology company called the Circle. As Mae dives deeper into the company, she’s forced to grapple with the ethics of technological ...