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Active-ists

... media; athletes’ public personas have become more exposed, giving young people more access to them and the causes they support. However, as youth are so immersed in the social media sphere in their daily lives, they don’t necessarily see an athlete’s online advocacy as being a grand gesture. One 15-year-old female from New York told us in a focus group, “I feel like it’s more effective if it’s during a game because anyone can go on Twitter whenever they want, and that’s nothing really special ...

Carrying The Torch

... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...

Self Made Marketing Tips

... whom. - 7. Bring a human side to business. - In today's crowded marketplace, the brands that will earn young people's dollars and attract and retain them as workers are those that show they care on a personal level about more than just business. Brands need to demonstrate that they're relatable, such as by providing offerings and entertainment for consumers to enjoy at any time, not just when they buy. Umpqua Bank Portland-based Umpqua Bank is positioning itself as a welcoming place that ...

The Joyride

... commercial, adventurous motorcyclists traverse wide open roads on their BMWs, encountering stunning places and welcoming people. The message of the commercial is that adventure doesn’t have to wait and that it can be found today for those willing to make the journey. PayPal Paypal recognizes that dividing expenses for a road trip can be a hassle, which is why the online payment service is demonstrating how it can make the process simple. In a commercial featuring road trips, two friends won’t let a ...

Over Stimulation

... accompany the sounds.Prioritize the things that matter Ys and Zs are increasingly overstimulated and burned out, which means they have less mental energy to spend on mass consumption. They'd rather limit the number of companies they buy from and make their money count—spending it on brands that have prioritized things that are important to them, like sustainability. The concept of circular fashion has gained popularity, with brands like Stella McCartney and Yoox championing the idea of ethically ...

(Ana)logging Off

... % of UK youth enjoy tactile experiences when it comes to media, with Trendsetters enjoying this even more than young adults overall. These physical entertainment options carry with them a cultural cachet that their digital equivalents have yet to rival. Though we don’t anticipate the decline of digital anytime soon, moving forward, it will be critical for marketers to supplement their online media offerings with physical ones that enable them to engage with youth and Trendsetters who are ...

Demo Real

... Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.Gen Ys have been characterized by their elders as slacktivists, seen as doing the minimum to claim they have been involved with a cause or issue when they click “like” or spread the word online. Boomers came of age at the height of the protest movement in the 1960s, heralding the civil rights movement and signaling their disgust with the conflict in Vietnam ...

Job Search Party

... more enjoyable. SASHA, 27, U.S.Personal connections aren’t the only way youth are finding jobs on social media, either, as more companies are reaching out through such channels; 32% of Trendsetters have sought out/applied to job postings on social media. An HR rep at hiring technology company Jobvite even told Quartz that “Instagram is the new LinkedIn.” However, as more companies start using this tactic, simply sharing a job post on Twitter or Facebook isn’t enough. Just as online shopping has ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

Global Y Dream

... Coffee” promotion lets remote friends do what others do so often: buy each other a coffee. LABOR OF LOVE Many companies in China are learning from successful examples from the West and trying very hard to make their workplaces more fun and exciting. They are making the office cozy, modern, and like a home. At SnapPea, everyone joins together to play games in the company arcade. I think it is a very powerful message to let other people know that people in the company are nice, friendly and easy to ...