74 results for '"beer"'
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Macrotrends

The Urge To Splurge

... cocktail is an accessible luxury. While that latte or cocktail is inarguably pricey compared to drip coffee or a can of beer, they are also vastly more attainable luxuries that Ys can achieve, compared to costly designer handbags or jewelry. What It Means For Brands: As Ys prize experiences over products, especially ones that are communal in nature, they’re likely to spend more on food & beverages and IRL event-related categories than other generations. To address this, brands need to sell the ...

Culture Spotlight On South Korea

... friends usually involves drinking IMPORTANCE OF NIGHTLIFE AND DRINKING IN SOUTH KOREAWithin South Korea, 64% of youth of drinking age (20+) say that drinking (e.g., cocktails, beer, wine) is important to their life. In line with this focus, 36% of youth say nightlife (e.g., clubs, bars, discos) is important to their life as well, led in large part by men (42%) versus women (31%).How important to your life, if at all, are each of the following?Important To My Life Summary Drinking (e.g., cocktails ...

Marketing Tips

... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal.  Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...

The Age Of Innocence

... fulfill multiple purposes when they socialize, not only having fun with their friends but also improving themselves mentally and physically. Consider how your brand can be a part of their intellectual self-improvement by providing events or thought starters to spur them on. (Imagine beer or cider cans with discussion topics or pizza boxes with talking points about the latest documentary to hit Netflix.) As the types of activities that young people engage in at night change, so too, will their style ...

Seize The Day

... for the next day, especially as many of the experiences they want to have are being offered during the day as they move away from the traditional nightlife activities like going to the bar or club. Young adults might still seek to drink during the day, but brighter, more open spaces like beer gardens or rooftop bars are becoming more popular destinations. The most common things that they do like about nightlife—it gets them out of the house (49% U.S., 38% UK), it gives them the opportunity ...

Innovation Marketing Tips

... This fall, Heineken released H41 Wild Lager and in doing so, it introduced a new category of beer. With the launch of the beverage, Heineken and National Geographic teamed up to release a documentary called "A Wild Lager Story" to share the story of the discovery and the creation of the drink, made possible by taming a wild yeast in Patagonia. - 2. Rethink Creativity. - Creative expression is undergoing a transformation as new digital tools can complement and even build upon humans' work ...

Parental Advisory

... influence their own purchases, such as clothing for themselves.With parents and kids able to stay in touch constantly throughout the day and with the tenor of the conversation being more frank and open, the adult and kid worlds have grown closer than ever before, which is influencing joint decision making. Parents want to be able to bring their kids with them to adult events, whether those be at a beer garden or high-end restaurant, and they want to immerse themselves in kid spaces and experiences, too ...

Sports Clubbing

... classes, yoga, live music, and food. Meanwhile, there’s been an influx in sports experiences that young adults can take part in specifically at night, from midnight swims and indoor axe throwing parties (where attendees can bring beer), which cater to their desire to live active lives and break up the monotony of traditional nightlife. Today, any type of sport can become part of the nightlife scene and young adults are eager to have an abundance of options that reflect their personal preferences.I’d ...

TasteMakers

... drinkable art installation in London. Users could add a variety of flavors to the sculpture to try them for free.Carlsberg’s Drinkable BillboardLast year, Carlsberg placed a beer-dispensing billboard in London. Passersby who were of age could put a glass next to the ad and try the drink on tap for free.Coke Zero’s Drinkable BillboardSimilar to Carlsberg, Coca-Cola made a drinkable billboard in Indianapolis for its Zero product line. Soda was dispensed through a 4,500-foot straw that spiraled to form the ...

Retail 2.0: Tech-Based Commerce

... waste time at a checkout, they'll be primed to embrace bigger innovations in the payment space. Cashierless stores are going one step further by eliminating the need for consumers to interact with a sales associate at all. Amazon Go has opened more than 10 retail locations and reportedly has plans for thousands more. The stores differ in what they offer—some sell grab-and-go style meals, while others also sell snacks, convenience store items, and beer and wine—but they're all designed to ...