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Hi & Buy

... that is both digital and live makes online shopping more exciting, more emotional, and more personal, while still allowing them to conduct business and purchases products in a way they’re comfortable. The interconnectedness of this new kind of online shopping is drawing Zs in, encouraging them to say Hi & Buy as they enjoy a social-first shopping experience that feels more memorable and satisfying. - Live Online Shopping Experiences - Yeay  The app Yeay, which recently closed on $4.9 million ...

Buy Not

... attention, and with consumption messaging on the verge of a tipping point, they are beginning to find pride in opting out of a consumer culture that’s become too aggressive.I'm attempting to buy less when I can (or buy used). Not only is it difficult financially to keep up with buying new things and paying for housing, etc, but I'm conscious of the fact I don't need more things. In fact, I'm trying to minimize my possessions. This isn't always easy or possible, but it's something I value.ADAM, 26 ...

Side Buy Side

... with roommates for a longer period of time than did their predecessors, they're more aware of the entertainment their friends are consuming and the products they're using for a longer period of young adulthood. This influence is especially true when it comes to household goods and beauty/grooming products, as such tend to be placed in communal spaces, and many even share products due to convenience and financial practicality. This habit isn't just specific to roommates—42% of Trendsetters in ...

A Defining Moment

... outbreak reinforce the activist drive that we see among Gen Z and Millennials. Organizations like Invisible Hands, which helps deliver food to high-risk demographics, was founded by two 20-year-olds: they’ve successfully recruited 1,300 volunteers in just 72 hours to help deliver groceries and medicine to elderly and vulnerable New Yorkers. INFO, STAT!For youth today, education—be it about a social cause, a political issue, or even this global pandemic—is paramount. As we have discussed in prior ...

Retail 2.0: Shopping As A Live Event

... and the popularity of retail markets like the Brooklyn Flea and Renegade Craft Fair speak to the strength of this shift in the way modern youth shop. This desire for experiential shopping is only heightened with social media. The last few years have seen a slew of adult-oriented "museums" that offer visitors the opportunity to produce content specifically for social platforms. The Museum of Ice Cream, Color Factory, Candytopia, and A. Human are just a few examples of these curated experiences ...

The Joyride

... When it comes to travel, modern youth are elevating the journey, presenting an opportunity for brands to help them create memorable experiences when in transit to their destination.In the past, the journey was treated as a necessary evil that travelers were forced to endure en route to a final destination, hence the age-old refrain, “Are we there yet?” But what was once the most dreaded part of a trip is now being elevated; modern young consumers don’t see the journey as merely a means to get ...

An Eye Towards The Future

... tangible, yet still important, repercussion when it comes to young people’s literal senses. The isolation brought upon so many people in light of this situation is, in a way, warping Millennials’ and Zs’ senses, whether they’re feeling overstimulated or desensitized. And finally, burgeoning privacy concerns around era-relevant data mining (such as track and trace programs, or the current TikTok controversy) will shape how digitally-native Millennials’ and Zs’ basically exist throughout the rest of this ...

Set In (E)motion: The Guide to Gen Y Burnout

... lives, youth in this cohort are more likely to feel a disproportionate amount of emotional burnout, whereas Gen Zs are more likely to feel burned out mentally. Ys are more inclined to experience emotional burnout due to a confluence of generational, lifestage, and cultural factors, and because all other areas of Y burnout ladder back to this emotional burnout. Indeed, on a scale of 1 to 10, Gen Ys in the U.S. and UK rate their burnout at an average of 6, which is slightly higher than Zs. What’s more ...

The New Social Order

... eye shadow to seltzer and booze. But as the influencer space becomes increasingly crowded and the marketing by and around these individuals seemingly hits peak saturation, it's worth asking if influencers still have the sway they used to. Still, 49% of U.S. Trendsetters and 44% of UK Trendsetters say they've purchased a product or service that an influencer posted about or mentioned. This is significantly higher than the general population (29% of youth in the U.S. and 24% in the UK), so it's ...