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Rethinking Daylight Savings

... women in sports, and her drive and determination are sure to inspire - Caitlin Clark - This college basketball star is rewriting the record books. At just 22 years old, she's already the NCAA Division I all-time leading scorer, and she's not done yet! Beyond her incredible talent, Caitlin is a charismatic role model for young athletes, inspiring them with her work ethic, positive attitude, and dedication to her sport. These are just a few of the many incredible women who are making their mark in the ...

Breaking the Rules

... a single Winter Olympics. She's an incredibly talented skier, but Eileen also made headlines for being one of the highest-paid female athletes in 2023 with over $20 million in only off the field earnings on deals with global brands. Her success shows the increasing opportunities for women in sports, and her drive and determination are sure to inspire - Caitlin Clark - This college basketball star is rewriting the record books. At just 22 years old, she's already the NCAA Division I all-time ...

Cosmic Collabs

... strategic move is a clear demonstration of how much fashion and sports collide and highlights the influence of athletes as effective voices for brands and culture, especially for Gen Z. Talk about star behavior! - FINAL FOUR’S TICKETS SPIKE - The anticipation for the Women’s Final Four and championship games has led to a dramatic surge in ticket prices, surpassing those of the men’s tournament with today’s semifinal reaching almost $2,000. Secondary market data reveals a significant increase in average ...

celebrating 420

... restaurants can be limited to soda or juice. EnterHekate Café & Elixir Lounge – a completely sober bar in the East Village in Manhattan. Hekate says they are the only of its kind in all of New York City, creating an intimate experience whether you are sober, sober-curious or simply looking for an alternative to your traditional sports bar. Sip on your choice of creative mocktails, non-alcoholic beer and wine, tea or coffee. - Hiyo Social Tonic - Hiyo is a mindful alternative to alcohol that’s created to ...

VIRAL NEWS: OLIVIA RODRIGO’S FUND 4 GOOD, LADY GAGA MEETS FORTNITE, & WILLY WONKA FIASCO

... , has been dominating the online conversation for the past couple of days. Her charisma hooked us since the introduction and first video of her playlist named “Who TF did I marry” and viewers couldn’t stop watching once they started. POVs, recaps, and commentary has taken over the clock app proving once again that there’s nothing more interesting than a detailed step-by-step story with a great narrator. Hope you get your London trip, Reesa! - THE CAITLIN CLARK EFFECT - Women in sports have become ...

VIRAL NEWS: ALL THINGS MARCH MADNESS

... A peek into the topics buzzing at CassandraToday is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament ...

SPORT FANDOMS

... Brand initiatives capturing fervent fans Young people today blend their diverse identities within their fan communities. This perspective extends to modern sports fandoms, where enthusiastic support transcends mere gatherings, embodying passion, unity, and unwavering loyalty. Within the sports realm, these communities fuel the club's vitality, infusing every match or game with unwavering enthusiasm. In this dynamic landscape, let’s explore three recent initiatives aimed at nurturing dedicated ...

PLACE YOUR BETS

... The latest on the online sports betting boomThe online sports betting market has exploded since 2018 when the Supreme Court opened the way for states to legalize betting. Given the increased popularity of esports, the accessibility of online betting platforms and the emergence of new technologies, the sports betting market is projected to continue its powerful momentum. Savvy sports betting companies are now expanding their reach by providing timely social commentary on the latest buzz in ...

ANTI-FANS

... , Lee Ji Hyun decided to reclaim this term, recognizing that the anti-fans' comments stemmed from a certain level of interest in her. Consequently, she chose this provocative title for her new song, which includes lyrics seemingly directed at these detractors, with lines like "Don't leave hate comments, don't you have kids? Even if I can't sing, mind your own business." - ANTI-FANS ANTAGONIZING SPORTS - During this NHL season, a father-daughter duo gained attention for their unique way of cheering ...