A peek into the topics buzzing at Cassandra

Today is — in the words of internet icon Rebecca Black — Friday! And as usual, it’s time for our weekly recap of all things viral. Culture moves fast and we at Cassandra try to move even faster to keep up with the topics that Gen Z can’t stop discussing online. This week we’re focusing on one specific theme for all of our stories, and that’s March Madness. Sports fan or not, it is undeniable how much of the online discussion this NCAA tournament dominates. This week’s edition of Viral News is a Slam-dunk!


Following backlash from LSU women’s basketball coach Kim Mulkey, and social media users, the Los Angeles Times made significant edits to a column that sparked heated discussions. The column, originally published ahead of LSU's game against UCLA, faced criticism for its sexist and derogatory language toward the LSU team. Mulkey, defending her players, called out the offensive remarks and emphasized the need to protect young athletes from hurtful narratives. The LA Times responded by editing out the unsavory comments off the column and the columnist Ben Bolch, author of the piece, issued an apology taking accountability.


Amidst the excitement of the NCAA women’s basketball tournament, LSU's star forward Angel Reese made headlines beyond the court by announcing her decision to enter the WNBA draft through an exclusive feature in Vogue. The non-traditional platform selected by Reese is inspired by iconic athletes like Serena Williams who have used fashion spaces to make major announcements. This strategic move is a clear demonstration of how much fashion and sports collide and highlights the influence of athletes as effective voices for brands and culture, especially for Gen Z. Talk about star behavior!


The anticipation for the Women’s Final Four and championship games has led to a dramatic surge in ticket prices, surpassing those of the men’s tournament with today’s semifinal reaching almost $2,000. Secondary market data reveals a significant increase in average prices and get-in prices for both semifinals and the championship game. This surge can be attributed to the star power of record breaking players like Iowa’s Caitlin Clark and UConn’s Paige Bueckers, along with heightened interest in women's basketball this season. With a capacity crowd expected at Rocket Mortgage Fieldhouse, fans are eagerly awaiting the thrilling matchups and historic moments in women's college basketball.