Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... traveling to attend the United Nations General Assembly for fun, similar to how they travel to music festivals. Because politics have become sort of its own form of “must-see-TV,” young people have come to expect a style of punditry that aligns with this cultural change. As pop culture itself has become smarter, it’s only fitting that politics have become more deeply immersed in pop culture. Think high-meets-low cultural critique that speaks to the growing intellectualization of pop culture, and vice ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... demonstration in the Dyson Supersonic hair dryer salon to see how the tools transform their hair and also explore the Dyson engineering labs to learn more about the powerful products. - 3. Create design-focused destinations. - As brands have come to represent lifestyles, their spaces need to reflect this. They can no longer just put products out there and expect to catch people’s eyes. Brands that provide creative aesthetics and atmospheres are standing out in today’s crowded environment and are serving as ...
Parental Advisory Jun 15, 2016 family parenting spending children ... , without having to feel childish doing so. This is driven in part by the democratization of age, in which older people value youthful moments and younger people value the wisdom and experience that come with age (see The New Age). Some savvy companies and brands are making this possible by ensuring that their adult-oriented venues are also kid compliant, such as by banning swearing and accommodating strollers; and kid-friendly venues are ensuring that adults don’t have to check their grown-up ...
Shopography Sep 16, 2016 community retail brick-and-mortar malls shopping ... In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.As the retail landscape has evolved, department stores, high streets, and malls find themselves facing competition from unexpected quadrants. As the experience of shopping has grown to be as important as the acquisition of products, young consumers are disrupting shopping (see What’s In Store). Likewise, young people are looking to ...
Supply & On Demand Dec 12, 2016 ... at drawing a crowd and not based on responding to young people’s direct requests.To improve the movie-going experience, it would be interesting for consumers to give feedback on how long movies are on for in the theaters and what screens they are shown on.JONTI, 16, UKThe future of cinemas is reliant on complying with young people’s increased expectation to decide for themselves what’s on screen. While many will want to catch the latest first-run film, a growing number want to relive ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... like getting feedback from friends on social media. They recognize that getting responses from their network and giving it to others is a way to grow. Zs are reacting to social media in a more positive and productive manner than Ys did at their age, regarding it as a way to identify their strengths and challenge themselves to hone their skills. Zs are certainly sharing online with the intent for self-expression and peer approval, but they’re also doing so to put themselves out there and see what ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... organization.See how WWF challenges people to outrun tigers for a cause. - CREATE SPACES THAT IMPROVE THEIR MENTAL STATE - Having a cluttered environment, either physically or digitally, can detract from one’s wellness. Brands should consider this when thinking of how they present themselves online and off, and also should ensure that they’re enhancing consumers’ lives, rather than overwhelming them. Make sure your storefront and/or web experience is easy to navigate and doesn’t add more chaos to consumers ...
Future Of Food & Beverage Sep 12, 2018 ... Walker Using machine learning and proprietary algorithms, Johnnie Walker’s My Edition tool helps consumers find the perfect whiskey for their palette. The online experience asks users questions about what food they order from restaurants, flavors they like, scents they wear, and more to determine which of six Johnnie Walker whiskey varieties is the right fit. Consumers can also personalize their bottle with engravings and custom labels. “Eat Your Feed” “Eat Your Feed” is an A.I. tool from ...
The Direct Connection Jun 21, 2019 ... compelling subway ads to podcast sponsorships to social media messaging—to create strong brand personas that modern youth can not only relate to and trust but also aspire to be like. These brands are especially talented at the art of the social media game, meeting youth where they spend their time and generating content that bridges the gap between brand and consumer. Indeed, three in 10 Trendsetters in both countries say they would be prompted to shop from a DTC brand because there is a sense of ...
