Culture Spotlight On India Jun 12, 2018 ... , consumers are becoming more willing to obtain music legally. Meanwhile, a rising culture of live music is also encouraging young people to regard music as something they should pay for. As young people are becoming more willing to pay for tickets to concerts and festivals, experts predict it will trickle down to paying for music overall. The industry is also looking to the government to help encourage this change.A High Note: Indie Music Is Emerging From Under Bollywood's ShadowsIn most countries, the ...
Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... Tips for digital marketers, highlighted by brand examplesThe digital landscape is rapidly changing, making it challenging for marketers to keep up. Ironically, while it’s never been easier to reach young consumers, engaging them may be harder than ever, as every brand is expected to be a digital expert—just as Ys and Zs are themselves. Here are our top tips for digital marketers to capture young consumers’ attention and earn their trust. 1. Address consumers' desire for digital intimacy. Ys and ...
Z DNA Mar 02, 2015 gen z blended customization multigenerational security ... members of this generation are approaching college age. We’ll continue to see Zs assess whether a degree is really worth the cost since they’re well aware of the financial burden and that it doesn’t guarantee success. Their need to feel secure is also evidenced in the online realm. They’ve grown up being told to think about the permanent implications of what they share, especially in an era of frequent data breaches and marketers mining their personal information. As a result, they consider their ...
Brand We Dec 05, 2015 family global relationships marriage ... superior longevity, which is making them increasingly mindful about the romantic relationships to which they commit. Now, marriage is typically a joint decision made as a couple over the course of its relationship rather than the man surprising the woman with a velvet box. (Though, in some nations, like China and India, receiving the blessing or arrangement from family is still expected.) While an official proposal is still standard, and there may be an element of surprise in the moment, the steps ...
Game Of Life(style) Mar 25, 2017 food & beverage marketing collaborations sports style ... also evident in their approach to sports. Sports involvement is heavily influenced by family factors and regional availability—for example, young people may have grown up knowing little about rugby because their parents simply weren’t into it, or they may have had minimal exposure to hockey because the sport wasn’t popular in their area. Gens Y and Z—the slash/slash generations—want to broaden their horizons and friend networks, and they’re finding that they need to know at least ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... look to friends to fill roles previously occupied by one’s family or significant other. In the past, soon after young people entered adulthood, they married, established a household, and grew into this life stage with a partner. However, Ys’ extended adolescence and casual approach to dating has prompted them to experience more of these formative years with their friends as their primary support system. As a result, their expectations for friendship have crossed into new territories, including ...
Gen Z Marketing Tips Jun 11, 2017 ... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...
The Right Moves Sep 16, 2017 home money transportation travel ... practicality after the housing crisis in 2009. Modular homes, which may have initially seemed like unoriginal prefab houses, have grown into an entirely customizable operation with architects and designers creating artistic and distinct versions, including a growing number built from shipping containers. As young homebuyers explored less expensive housing options, they also sought ways to make them unique. Airbnb helped normalize the desire for more peculiar types of homes, as many vacationers looked to ...
Global Art & Design Trends May 26, 2018 ... , a hot pepper room, a velvet feather installation, and more. Interest in such spaces is reflective of youth’s quest to have notable social experiences that provide a sense of adventure."Rain Room" "Rain Room," Random International’s traveling museum exhibit that allows visitors to hear, see, and feel the experience of rain without actually getting wet, is returning to Shanghai for a stay at the Yuz Museum. A smaller version of Rain Room is being recreated as a permanent ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... they interact. If a brand is known for having a particular aesthetic or vibe in its stores, its website and app should project the same image. The same is true of customer service, which consumers expect to be consistent whether offered in-person, over the phone, via online chat, or over social media. Likewise, if certain products or promotions are being offered online, consumers will expect the same offerings in-store—a discrepancy is considered not just inconvenient but also ill-mannered. On a ...
