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The Community Well

... so relevant that many Ys are regularly conversing about it online and off; nearly a quarter say they often discuss health and wellness with friends. In fact, the social factor is often what prompts young consumers to participate in wellness efforts since they don’t want to be left out of the activity or conversation. Doing a juice cleanse, for example, is as much a detox for oneself as it is a way for friends to support each other through their commitment to a challenge. At the same time, the ...

The Invisibles

... us, and that this will only continue with increased adoption, modern youth are developing new expectations for devices that minimize this drawback. When they're not using a device, they want it to fade away; they don't want to see it or think about it. Likewise, they only want technology to speak when spoken to. Ultimately, they want technology to "serve" them, rather than overpower them, creating a market for more integrated devices: The Invisibles. - Discreet In-Home Technology - Technology ...

Opportunity Knocks

... they’re moving to a place than what/where the place even is. Today’s young adults are also waiting longer to settle down and start families of their own, if they do so at all (see No Kid[ding]), and aren’t as likely to stay in or return to a hometown where their parents and/or extended family resides. They’re more transient than their predecessors, so they’re willing to move somewhere new for the opportunity it provides, even if it’s for a short stretch of time, rather than moving to settle down and ...

Life Skills

... so doing, they are seeking a unique balance of tactile and technological learnings. While the independence that the aforementioned open-access brain trust affords them is certainly informing key generational characteristics (see Z DNA), it also poses risks and challenges with regard to their future adult selves. Not only are they able to outsource knowledge to the collective wisdom of the web, but marked changes in the mainstream education system are also pointing to a mounting demand for ...

ProPlay

... designers.• Thirteen-year-old Shubham Banerjee used a Lego robotics kit to build a braille 3D printer for blind people as a science project. Intel has invested in the product, known as “Braigo,” with the goal of developing it for the consumer market.• Eleven-year-old Sebastian Griffith’s Brickjest project translated—with the help of his English professor father—late author David Foster Wallace’s masterwork Infinite Jest into a series of detailed Lego scenes that went viral online among the pop ...

Social Studies

... product announcements, giving its fans access to the same type of insider’s perspective typically only granted to journalists and industry folk. CREATE GAMES THAT HIGHLIGHT NEW PRODUCT FEATURESKia’s Techathlete Games app included five games that each corresponded to a different feature in its new Forte sedan. For example, the “Sla-La-La-Lom” game required players to use voice-control to navigate down a ski slope as a way to highlight the car’s voice-command navigation system. An online leaderboard ...

Future Of Food & Beverage

... personalized food choices. dishq recently closed a pre-seed funding round to enable their plans for rapid expansion. FlavorWiki Flavorwiki is an online platform that allows teams across the food industry to create studies that capture consumer insights around taste. Consumers take surveys via their smartphone and a machine learning algorithm processes the responses into sensory profiles that are shared back to the survey creators, which can then support initiatives like flavor reformulations.Johnnie ...

DIY Therapy

... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...

GPS (Global Positioning Success)

... International Women’s Day by creating a feminist spinoff of its “all in” campaign, called “all in for #mygirls.” With the goal of encouraging young women to excel in both sports and life, the cornerstone of the campaign was an online magazine that crowdsourced consumer social media content via the #mygirls hashtag. Additional campaign components were created for various online platforms, retail, and TV, with “all in for #mygirls” commercials airing in Russia, Korea, and China. Major bank ANZ, as part of its ...

Culture Spotlight On India

... Indian fashion and movies get back to the country’s roots, while new culture and habits emerge in gaming and music.The ways of the past are fading in India as young consumers are embracing new approaches when it comes to what music they listen to and how they listen to it, although they turn to heritage with a modern upgrade when it comes to fashion and style. Face The Music: Consumers Pony Up For MusicConsumers in India are accustomed to accessing music for free. In fact, every second ...