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PARENTAL ADVISORY

... The pros and cons of dialing up the parent squad Whether they’re impersonating their kids or joking about the exhausting, chaotic, and totally magical experience of looking after their little humans, as uncovered in Cassandra’s recent Parents On Board report, 64% of Millennial parents tell us that parenting content on social media helps them feel more supported. In fact, 69% of moms are specifically leaning into their “digital village” because valuable conversations about parenting are ...

SELF-CARE SHOWERING

... Breaking down the ‘everything shower’ trend As uncovered in Cassandra’s The Fresh Face of Self-Expression report, 6 In 10 Gen Zs agree it is important to take care of themselves at home (e.g., home spa treatments). And while the concept of luxuriating in a bath is nothing new – Calgone first started offering to “take us away” back in the 1970s – Gen Zs have put their own spin on it with the ‘everything shower’. Essentially, we’re talking about extravagant ritualized shower routines with music ...

VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS

... performing an outdoor set when a concertgoer flung their drink at her, which caused her to retaliate by hurling her microphone back. A fan caught the events on camera, which went viral. Cardi's actions could face consequences after the Las Vegas Police Department revealed that a fan filed a police report for battery, especially after another video surfaced in which Cardi B and her DJ ask the crowd to “splash” her with water due to the heat. But later in the show, Cardi B clarified that she didn't want ...

NONBINARY PEOPLE’S DAY

... Honoring the nonbinary community today (and every day)Nearly 4 in 10 young Americans say they know someone who is nonbinary, 2X the rate of older adults. In sharp contrast to the wave of anti-LGBTQ bills and legislation that have targeted nonbinary individuals, younger people are much more likely to see gender and sexuality through a lens of acceptance. For instance, as Cassandra uncovered on our Gen Alpha: Generation Infinite Report, 84% of older Gen Alphas (8-12 year olds) say that a person’s ...

ALPHAS MAKING A BIG DIFFERENCE

... Celebrating Children’s DayAs Cassandra reported in our landmark Gen Alpha report, the pandemic altered our Alpha's course and curiosity and has them asking, what if? This generation faces problems not of their own making, chief among them is the climate crisis, but they know it’s going to be up to them to work towards solutions. So, in honor of National Children’s Day this Sunday (June 11), which celebrates and commits to our children and their future, we’re happy to spotlight three Gen Alpha’s ...

GET TO THE POINT

... aesthetics when Cassandra publishes our latest report: That’s So Aesthetic, tomorrow, available for Cassandra members.— Shae, 25, TX (Cassandra Collective) - EARSCAPING - Raking up over 37B views on TikTok, #earscape, which entails the clustering of ear piercings, is a trend that continues to find new fans, with the likes of Emma Chamberlain, Selena Gomez, and Zoë Kravitz regularly rocking an ear stack. The term was coined by Gen Zs piercing parlor of choice Studs - who states the official definition as ...

A MINDFUL CHILD

... greater dividends as they grow older. As Cassandra revealed in our Gen Alpha report, growing up in a world of extremes, this current generation of kids is being encouraged to find balance. Ahead, we explore three examples that help young people learn these practices. - PEACE OUT PODCAST - Featuring relaxing mindfulness stories for kids, Peace Out is a podcast for children to enjoy as they begin to wind down for the day and has been listened to more than 4M times. Made up of short stories that are ...

SOLOPRENEURS

... own business on their own terms, many choose to go it alone and work solo - becoming both the founder, creator, and a self-made “solopreneur" (previously known as a freelancer, contractor, or consultant). (And, the solopreneur is, in fact, one of the segments within Cassandra’s own proprietary Gen Z segmentation that we explored in depth in our 2021 Gen Z Segmentation report.) Ahead, we further explore the brands, people, and conversations fueling this approach to work. - SOLOPRENEUR TOK - Head ...