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Macrotrends

POPscape

... chasers, and taking an elevated, intellectual view of the smarter pop now proliferating online and off. Our POPscape breaks down these three distinct developments in contemporary culture and explores their implications for both creators and consumers. MICRO POPThe old cultural paradigm dictated a polarity between Mainstream and Niche. Both subsets had their distinct idea of what was “good,” but only what was mainstream could strictly be considered popular (i.e., widely known and well regarded by most ...

Culture Spotlight On Japan

... In Japan, music goes retro, T-shirts go graphic, and luxury returns.Japan is experiencing a variety of cultural movements, with a resurgence in '80s and '90s music, a reversion to simpler beauty routines, and an oversized rendition of America’s 'dude food.'Music Rewind: A Retro Music Revival Is BrewingMany citizens are reverting to pop music trends of the '80s and '90s, when economic growth was faster and more prosperous. Major disco club chain Maharaja Roppongi is seeing a surge in ...

Game Of Life(style)

... sports, with 57% in the U.S. and 56% in the UK using the platform for this purpose. All in one place, they can learn the latest scores, how their friends and family have reacted to the results, and get the off-the-field stories about athletes’ training regimens and personal lives. Gen Ys in the workplace are keenly sensing a need to keep up with sports, with 48% in both the U.S. and UK saying they feel left out of conversations with their coworkers if they don’t keep up on sports. Many young ...

Surprise & Delight

... curated care packages of projects and finds for years, a pastime that now seems to have even found its way to more unlikely online subcultures; indeed, Reddit’s Mystery Box group, in which members send one another boxes of “things from [their] lives” and then share photos of the contents in the forum, has nearly 7,000 subscribed readers. Moving forward, services and perks that inject mystery and surprise into consumerism stand to leave a lasting favorable impression. - S&D SHOPS - Brick-and-mortar ...

Best of Digital Marketing

... touch to the web. In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that the social network can provide. In a marked shift, its latest ad, “Say Love You Better,” highlights the closeness that its Messenger app offers. The spot demonstrates how users can express their sentiments more accurately through the use of photos, videos, stickers, and voice notes. The takeaway is that, in doing so, individuals can form meaningful bonds online that are just as ...

Data Mine

... find it creepy or even alarming that others can find their location on Snapchat’s map feature, they think it’s worth it to see the whereabouts of their friends. Young consumers in our qualitative research have similar sentiments about online advertisements; seeing an ad for a product that’s relevant to them, even though they know it’s appearing due to data that was culled from their browser history and online activity, better serves them than the ads they’d see if that data collection wasn’t ...

Pop Politics

... reason youth are so eager to support the intertwining of politics and pop culture is their frustration with government inefficiency; rather than wait for institutions to effect change, they are looking for potentially more impactful ways to influence the overall mindset of the general population. For them, this means information conduits like television, celebrities, music, online memes, and mainstream media outside of the traditional news sphere. Politicians, too, need to adopt this point of view ...

Retail 2.0: Incentivized Shopping

... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...

Gen Z Global Trends

... . While the trend suggests that French teens will carry on the nation’s reputation for contrarianism and joie de vivre, it could also signal the need for a health and wellness revolution in the near future, similar to that experienced by youth in the U.S. - INDIA: CREDIT CULTURE - Zs in India are poised to become the first cohort in the country’s history to have widespread access to credit cards from the time they enter adulthood. India's rapid digital payment evolution has created a consumer ...

A Lightness of Being

... ephemeral messaging app Snapchat (which in fact features the phrase in its statement of purpose) is giving Facebook a run for its money as an important communication tool for teens—and that the platform’s owners would feel confident enough to turn down a $3 billion buyout offer from the social media giant. Young people have been happily tracking their lives online for years, and they’re not about to abandon the online identities they’ve built for themselves altogether. They are simply seeking an ...