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TASTY IN-GAME REWARDS

... The food brands getting in on gamingIn recent years, well-known food chains have partnered with video game developers to offer in-game rewards for their products or services. This collaboration not only enhances the gaming experience by adding an extra layer of excitement and motivation for players but also allows restaurants to reach the 40% of Gen Z and nearly 60% of Gen Alpha who refer to themselves as “gamers,” as uncovered in Cassandra’s landmark Gen Alpha report. These in-video game ...

FOUR FOR ‘24

... hottest year on record – we are living in times that simply exude uncertainty. - AI GENERATED DEEPFAKES - AI is getting better and smarter at mimicking reality with little to no regulation - “anyone [can] create fake images, synthetic audio and video, and text that sounds convincingly human.” Tech solutions and policymakers are struggling to keep up in the fight against distinguishing AI-generated content from original creations. Professionals are encouraging content consumers to practice “media ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... Cassandra Conversation video report is hereIn a week where both Mr. Beast and Tom Hanks alerted fans about deep fake scams generated by AI, AI personal tech made its debut down the catwalk at Paris Fashion Week, and recently, Meta announced its new AI-powered smart glasses and chatbots, it’s a fitting moment to dive deeper into this fast-moving new revolution- the AI Revolution. - CTRL + ALT + AI - In fact, for Gen Zs their entire lives have taken place inside the digital revolution. This is ...

PARENTAL ADVISORY

... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...

VIRAL NEWS: LATIN GRAMMYS, STORE-BOUGHT PESTO, THE GUY ON THE CHIEFS

... video of Susi discussing pesto if you're eager for an unforgettable storytime. The viral clip has been going around the internet and reached back to Susi herself, and she used it to tell a personal anecdote of her first heavy encounter with alcohol. Even Gen Z's favorite chef, Gordon Ramsay, had something to say! - THAT GUY FROM THE CHIEFS - Alright, we are all aware of the collective obsession we have with the relationship between pop superstar Taylor Swift and Chiefs tight end Travis Kelce. What ...

VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS

... performing an outdoor set when a concertgoer flung their drink at her, which caused her to retaliate by hurling her microphone back. A fan caught the events on camera, which went viral. Cardi's actions could face consequences after the Las Vegas Police Department revealed that a fan filed a police report for battery, especially after another video surfaced in which Cardi B and her DJ ask the crowd to “splash” her with water due to the heat. But later in the show, Cardi B clarified that she didn't want ...

VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON

... , when we support Les Bleus, we support Les Bleues," showing the company's commitment to celebrating both teams. This empowering commercial struck a chord with many, some posting reactions on TikTok and opening a conversation about how harmful stereotypes are for women's sports. - NPC TIKTOK TREND - A new TikTok sensation has been taking over FYPs around the world. The trend, known as "NPC," involves users live streaming themselves acting like non-playable characters (NPCs) from video games. NPCs ...

DIGITIZED SCENT

... 3.5M potential combinations. To play up the high-tech nature of the body spray, the brand is using augmented reality to market the product. Packs of the product integrate Zappar’s WebAR technology and a scannable QR code so that consumers can virtually interact with British rapper Aitch for their chance to win an invite to an exclusive house party. - AROMAPLAYER - Adding to a more immersive video experience, tech startup Aromajoin recently unveiled its “Aroma Shooter” technology and a programmable ...

KIDS LIVING THE LUXE LIFE

... lifestyle on social media. Read on to live vicariously through a few of these fashion-loving Alphas who are living large. - THE BILLIONAIRE'S DAUGHTER - She's just ten years old but already has a collection of designer handbags and a stash of fine jewelry most of us can only dream of. Moo Abraham, who goes by “the billionaire’s daughter” on social media, is a moniker she earned last year after going viral with a video in which she detailed the cost of all items that made up her outfit, including a ...