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THE GEN Z ROADMAP: A DEEP DIVE INTO OUR GEN Z SEGMENTATION

... events. Most recently, Queen Cosmetics reported increased ROA to 11x for the first two weeks of their campaign that steadied out at 7.4x (well above their 2.5x target). They’ve also experienced an 84% decrease in average CPA compared to non-Shop campaigns. Queen Cosmetics’ video views have climbed to over 1 million, bringing new followers and customers. - BILT RENTERS REWARDS - Bilt Rewards has been taking over different platforms letting everyone know that even though rent is high as ever, Gen Z’s ...

CTRL + ALT + AI: A GEN Z'S GUIDE TO THE AI REVOLUTION

... Cassandra Conversation video report is hereIn a week where both Mr. Beast and Tom Hanks alerted fans about deep fake scams generated by AI, AI personal tech made its debut down the catwalk at Paris Fashion Week, and recently, Meta announced its new AI-powered smart glasses and chatbots, it’s a fitting moment to dive deeper into this fast-moving new revolution- the AI Revolution. - CTRL + ALT + AI - In fact, for Gen Zs their entire lives have taken place inside the digital revolution. This is ...

FOUR FOR ‘24

... hottest year on record – we are living in times that simply exude uncertainty. - AI GENERATED DEEPFAKES - AI is getting better and smarter at mimicking reality with little to no regulation - “anyone [can] create fake images, synthetic audio and video, and text that sounds convincingly human.” Tech solutions and policymakers are struggling to keep up in the fight against distinguishing AI-generated content from original creations. Professionals are encouraging content consumers to practice “media ...

PARENTAL ADVISORY

... it's up to all adults, not just girl moms, to do the work to prevent toxic masculinity for the next generation. One such parent leading the charge is Payal Desai, a teacher and mom of two boys, who are setting the socials alight with her video series called "No Dusty Sons” - reframing toxic masculinity mixed with laziness. Here, Desai imparts valuable life lessons from appreciating retail therapy to making sure her son writes about his feelings so that someone else's daughter doesn't have to deal ...

VIRAL NEWS: LIZZO’S LABOR DISPUTE, CARDI B, & HUMAN BEARS

... performing an outdoor set when a concertgoer flung their drink at her, which caused her to retaliate by hurling her microphone back. A fan caught the events on camera, which went viral. Cardi's actions could face consequences after the Las Vegas Police Department revealed that a fan filed a police report for battery, especially after another video surfaced in which Cardi B and her DJ ask the crowd to “splash” her with water due to the heat. But later in the show, Cardi B clarified that she didn't want ...

DIGITIZED SCENT

... 3.5M potential combinations. To play up the high-tech nature of the body spray, the brand is using augmented reality to market the product. Packs of the product integrate Zappar’s WebAR technology and a scannable QR code so that consumers can virtually interact with British rapper Aitch for their chance to win an invite to an exclusive house party. - AROMAPLAYER - Adding to a more immersive video experience, tech startup Aromajoin recently unveiled its “Aroma Shooter” technology and a programmable ...

VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON

... , when we support Les Bleus, we support Les Bleues," showing the company's commitment to celebrating both teams. This empowering commercial struck a chord with many, some posting reactions on TikTok and opening a conversation about how harmful stereotypes are for women's sports. - NPC TIKTOK TREND - A new TikTok sensation has been taking over FYPs around the world. The trend, known as "NPC," involves users live streaming themselves acting like non-playable characters (NPCs) from video games. NPCs ...

VIRAL NEWS: LATIN GRAMMYS, STORE-BOUGHT PESTO, THE GUY ON THE CHIEFS

... video of Susi discussing pesto if you're eager for an unforgettable storytime. The viral clip has been going around the internet and reached back to Susi herself, and she used it to tell a personal anecdote of her first heavy encounter with alcohol. Even Gen Z's favorite chef, Gordon Ramsay, had something to say! - THAT GUY FROM THE CHIEFS - Alright, we are all aware of the collective obsession we have with the relationship between pop superstar Taylor Swift and Chiefs tight end Travis Kelce. What ...

VIRAL NEWS: HOGWARTS LEGACY - THE GOOD, THE BAD, AND THE COMPLICATED

... Accio controversy! (Spoilers Ahead)It's Friday again, so it's time to talk about viral news. The internet moves fast, so we at Cassandra try to move even faster and catch all the topics young people can't stop talking about. This week we're focusing all our attention on the story taking over the world wide web and the wizarding world. Boycotts, postponements, and conflict sum up the development, launch, and reception of the Hogwarts Legacy video game. Already clocking in with over 3 Billion ...