Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... ownership, and therefore have adopted a generational sentiment that they don’t need to own anything. Zs, on the other hand, are a generation of risk-takers with purpose (Rebelz, Cassandra Report Winter/Spring 2013), and this mindset is now extending to their stance on ownership as well: They not only place value in ownership—66% of Zs want to own both houses and cars in their lifetimes—but they are savvy enough to know how to monetize their investments. For Ys, the concept of an “investment” piece is ...
Betterment Marketing Tips Mar 11, 2018 education health & wellness fitness mindfulness online learning ... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... Young consumers are considering the ethical implications of their digital behaviors. Consumer outcry regarding the ethics of brands, companies, and online platforms has generated widespread attention as of late. As a result, people are feeling more accountable for their actions, both in terms of their spending and their digital engagement. After actress Jennifer Lawrence, a victim of a recent celebrity photo hacking, told Vanity Fair, “It’s not a scandal. It’s a sex crime,” fans who played a ...
Social (TV) Network Dec 10, 2016 media & entertainment social media TV ... space for their audience, as was the case with The Mindy Project when it aired on Fox. Hulu gave it a second chance based on the popularity of the show during time-shifted viewing online, but this content could have also been taken to Facebook, for instance, as a delivery platform that better serves its audience. This suggests that if entertainment doesn’t work on TV or in theaters, it doesn’t mean it’s not good content that won’t resonate with youth, but rather, it may not have had the right ...
Culture Spotlight On South Korea Jun 16, 2018 ... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... ;Welcome to help professionals meet up with other professionals to expand their network and establish themselves in their respective fields. Just as we're seeing young adults in the U.S. and UK devote more of their free time for networking purposes (see [Net]Work Hard, Play Hard), young adults in Sweden are as well. - CHINA: HOME SWEET HOME - While Millennials in the West are starting to spend more time at home in order to relax and get "me time" amidst their vibrant social lives, Chinese ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... their generational views on the importance of wellness. Similar to how it’s now difficult for consumers to wrap their heads around the Prohibition era, in the not-so-distant future it will likely seem astonishing that marijuana was, for so long, illegal. In fact, marijuana is now the nation’s fastest-growing industry, increasing 74% over the past year. Now valued at $2.4 billion, the industry is anticipated to be worth $11 billion as early as 2019. And, as pot continues to drive aboveground big ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... concern during their lifetime, and they’re aware of it from a young age with even pediatricians now screening patients. However, their increased awareness of emotional wellness has prompted them to take a proactive approach to their own mental health regardless of the existence of underlying issues. This is only fitting given that Ys grew up being coached and encouraged to share their feelings. And for many, therapy is a useful way to get to know themselves, find their purpose, and feel supported ...
Fair Game Mar 16, 2017 career gender media & entertainment equality sports ... the middle of a male-dominated arena. MLB’s first female TV analyst, Jessica Mendoza, received prolific abuse online from men bashing her for not having experience as a baseball player even though she was on the U.S. Olympic softball team that won a gold medal in 2004. Sportscaster Kevin Kiley, a longtime industry expert, has spoken out against women in authoritative roles, saying the NFL is the “wrong place to put a woman” after the first female referee was hired in 2015. He publicly ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... % of UK youth enjoy tactile experiences when it comes to media, with Trendsetters enjoying this even more than young adults overall. These physical entertainment options carry with them a cultural cachet that their digital equivalents have yet to rival. Though we don’t anticipate the decline of digital anytime soon, moving forward, it will be critical for marketers to supplement their online media offerings with physical ones that enable them to engage with youth and Trendsetters who are ...
