TAKE PRIDE! Jun 12, 2023 ... , experiencing reactions from any Pride campaign or, sadly, any campaign featuring LGBTQ+ people. However, as 53% of Gen Z is more likely to purchase a brand based on its stand on issues impacting the LGBTQ+ community (37% of which are also more likely to purchase from a brand that has been singled out for supporting LGBTQ+ people and businesses), it is now becoming more commonplace for brands to celebrate the LGBTQ+ community through products and marketing that resonate during Pride. So today, we spotlight ...
FROM SCREAM QUEEN TO MEME QUEEN Jan 11, 2023 ... Unpacking the “M3GAN” marketing blitzM3GAN, the android doll horror-comedy from Universal and Blumhouse, has far exceeded expectations with its massive $30 million opening weekend, heating up what’s usually a quiet month for the box office. In fact, the movie was the first release in over a decade to open above $30 million in the first week of the new year. Ahead, we’re taking a look at how this flick – Chucky for the TikTok generation, if you will – has so effectively (and so quickly) danced ...
Happy 2023! There is More to Cassandra than Meets the Eye! Jan 03, 2023 ... specific audience, Cassandra can identify trend signals from the Cassandra Report®, further explore motivations behind nascent trends through qualitative research, and then provide rigorous, custom insights through quantitative research that lead to a deeper understanding of their audience and actionable thought leadership. - Messaging & Communication - At the heart of understanding what type of marketing and advertising is going to most effectively resonate with today’s audiences is the need to be ...
