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GOOD HAIR DAY

... - neither an artificial blue-black nor the absolute darkest brown. Celebs including Kylie Jenner, Dua Lipa, and Billie Eilish, to name a few, have embraced the trend with strands that are all tinted a glossy onyx that gives the appearance of perfectly-sleek glass hair.— Morgan, 22, OH (Cassandra Collective) - RECESSION BRUNETTE - As uncovered in Cassandra’s Gen Zs Values and Value - Consumer Confidence Report, 62% of Gen Zs are concerned about the possibility of a recession having an impact on their ...

IT’S QVC BUT FOR GEN Z

... Brands jumping on the live shopping formatAs uncovered within Cassandra’s Values and Value - Consumer Confidence report, 40% of Gen Z are purchasing more online as we head further in 2023. Live shopping, in particular, has seen a surge in popularity with predictions of it becoming a $35 billion industry in the U.S. by 2024. While adoption in the U.S. has yet to explode, marketers are recognizing how successful the format has been in other countries and noting its potential. In fact, with 41 ...

CHATGPT GOES MAINSTREAM

... ad execs to, unfortunately, hackers. According to a report released Friday from Check Point Research, hackers have begun using the AI chatbot to write malware, develop data encryption tools, and create code to set up dark web marketplaces. Research shows that most malicious hackers have reportedly only created very basic data-stealing and encryption tools so far (think: phishing emails). Fortunately, OpenAI is constantly monitoring ways to improve the product to avoid abuse, so here’s hoping ...

INCLUSION IN GAMING

... . Last year, for instance, a report on the needs of disabled gamers found that two-thirds of consumers say they face barriers in gaming – most often, the availability or affordability of assistive technology. Here we’re spotlighting three brands who are taking the initiative in making gaming more welcoming to a diverse audience. - DOVE REAL VIRTUAL BEAUTY - For almost two decades, skincare company Dove’s mission has been “to make beauty a source of confidence, not anxiety” for female consumers of ...