Global Bytes Dec 16, 2014 communication global retail activism On/Off ... , snooping moms – won’t know what they’ve been doing or that they’re online. Hike’s recent ads that depict how it offers users more options to keep secrets and block others from monitoring them helped the app jump to 20 million users in June, up from 15 million in February. The app caters to Ys’ and Zs’ desire to keep parts of their social life private, and, in providing this, it hopes to steal users from WhatsApp and Line—although the latter is reportedly working on a similar feature. - INDIA'S ...
Future Of Entertainment Sep 14, 2018 ... penchant for customization with the creation of customized headphones and car radios. As young people have come to expect customization in every area of their lives, from beauty/grooming products to food/beverage, it's only fitting that such is available in the music realm, too. Meanwhile, other brands are building upon the connection between music and the mind by creating apps, services, and hardware that use music to enhance or alter one’s mood. Youth around the world regard music as the most ...
Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... embracing branded sports gear regardless of whether their fandom is hardcore or casual. As “fan tribes” become the new “brand tribes” and youth go from Debranded to Rebranded, companies have a unique opportunity to leverage broadening sports fandom as an entry point for building brand affinity among an otherwise logo-shy group.The brand tribes of the past—think t-shirts screaming “Gap” and “Abercrombie & Fitch”—have rapidly been losing relevance among Gens Y and Z, who want their fashion ...
Fanning Out Mar 27, 2017 ... others are finding it difficult to watch in person given the high cost of tickets and concessions. Watching online, where they can simultaneously view the game, chat with friends, and follow commentary, lets them feel like they’re still part of a communal experience, something group-oriented youth crave. A good aspect of the sports audience experience today is that it’s becoming a lot easier to watch from home and from your smartphone.BRYAN, 28, NYFor older generations, the idea of finding ...
Nesting & Resting Sep 15, 2017 fashion & beauty health & wellness home grooming ... , products for the home are going strong. Many retailers are shifting their strategies to accommodate this new mindset, expanding from fashion to include lifestyle products and home goods. Products that double as wellness or spiritual items—houseplants, aromatherapy candles, healing crystals—are of particular interest, since they serve the dual purpose of decoration and de-stressors/energy boosters. This is also reflected in the rise of “nesting and resting,” or hygge (pronounced hoo-guh ...
Mixed Emotions Mar 20, 2018 health & wellness social life mindfulness ... % of U.S. youth and 66% in the UK, as well as 88% and 84% of Trendsetters in each country, respectively, say they have spent more time reflecting on themselves, including not only their habits but their interactions with others. It used to be seen as anti-social and even downright rude for young people to turn down plans with friends or excuse themselves from social situations, whether in person or digital, but lately such behavior is being repositioned as a much needed building block of self-care ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... for the next day, especially as many of the experiences they want to have are being offered during the day as they move away from the traditional nightlife activities like going to the bar or club. Young adults might still seek to drink during the day, but brighter, more open spaces like beer gardens or rooftop bars are becoming more popular destinations. The most common things that they do like about nightlife—it gets them out of the house (49% U.S., 38% UK), it gives them the opportunity ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... kinds of misunderstandings that may annoy or anger users on both sides of a conversation.In response, young individuals have developed a comprehensive new etiquette of rules and tactics for communicating more effectively and respectfully over digital media. Marketers, too, must learn and adhere to the new rules of Digital Etiquette to avoid overstepping these evolving parameters of online politesse.As recently as a decade ago, when a majority of conversations still took place face-to-face ...
Monthly Deliveries Sep 15, 2013 ... Specialty subscription services are creating products specific to the needs of either men or women.The many monthly subscription delivery services that have sprung up in recent years have primarily adhered to gender lines. From the category’s earliest entries, such as Birchbox for women and Bespoke Post for men, to more recent additions to this now-saturated market, subscription offerings seem to address needs experienced by either men or women—not both. Within this category, we’re seeing a new ...
Control Center Mar 25, 2018 health & wellness technology quantified self ... quantify their lives, establishing a hyperpersonal baseline, tracking and measuring even the most mundane elements of their lives, from gut health to stress to sleep. Previous generations didn't have these tools and, in some ways, didn't even know what "better" looked like because there weren't as accessible or advanced ways to measure such things. We saw this rise in the early 2000s with DIY "life hacks" that were considered a fun challenge, but the need to take control has become much more ...