Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... something is amiss, whether that something is product quality or corporate ethics. Be smart about your policies and practices, and open about your successes and missteps. What you don’t tell them they’ll find out on their own terms. Build a seamless experience.Gens Y and Z do not differentiate between their online and offline experiences, nor do they prioritize one medium over the other. For these individuals, what happens on-screen is just as real, worthy, and “experiential” as what happens in tangible ...
Identity Theft Jun 19, 2016 family parenting relationships ... activities that, while child-friendly, aren't child-focused.ANDREW, 33, VAI think there's definitely been a learning curve since becoming a parent. I think a well-adjusted adult who invests in themselves produces well-rounded children. So it's very important for a parent to maintain a sense of identity even if it's difficult and even if it can be at the expense of some of the extracurricular things that your kids do.LINDSAY, 32, NYBRAND-AIDThough loss of self is common and expected among parents, it can ...
Innovation & Trust in Healthcare Nov 30, 2020 ... , compared with the same period in 2019. This points to a trend that may outlast the pandemic and become the norm, especially as Cassandra research shows that one-third (35%) of U.S. Trendsetters have already had a virtual health appointment. While virtual visits aren’t ideal for every area of healthcare, they offer expanded access to consultations, decrease transmission risk, and help preserve PPE. We probed attitudes around adoption of such technologies among Trendsetting youth, and we also examined ...
Digital Trends Dec 19, 2013 communication marketing media & entertainment social media ... and chatting may take place over Google Hangouts, Skype, or companies’ own videoconference systems. Some companies have gone as far as to create real-time virtual competitions; for example, by challenging staffers to find the funniest YouTube videos as fast as they can and share with the group. As young generations grow accustomed to the work-from-anywhere lifestyle, we expect the online socialization trend to catch on across workplaces worldwide. GIF MOVIE DIGESTSIt’s no secret that young Web ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... private photographs I am proving that those things SHOULD be posted online in part of the public’s interest in them. By viewing them, the public is affirming an interest in these horrific scandals.” Indeed, young consumers are not only voting with their wallets but also with their online activity. They are examining and questioning the ethical implications of their own digital behaviors by seeking out corners of the web that promote a healthy sense of ethics (think: Upworthy). For brands and marketers ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... service to its passengers. - Biometric Facial Recognition - The following airports are implementing biometric facial recognition systems to increase efficiency and safety throughout the check-in, boarding, and immigration processes. Delta Air Lines Delta is constantly innovating its technology and processes to create more speedy and efficient experiences for their customers and employees. The airline is currently experimenting with facial recognition technology to enhance its automated baggage ...
Marketing Tips Sep 16, 2015 marketing ... today’s world. - 5. HELP THEM FEEL COMFORTABLE IN A NEW SETTING - Young people aspire to live in varied environments in order to collect experiences, challenge themselves, and expand their horizons (see Living Experiments). By living in a new place for an extended period of time, rather than simply visiting it, they can fully immerse themselves in an environment. Since many are moving to areas where they may not have a support system, brands can fill this role by helping guide them in a new ...
Clear Consciousness Feb 28, 2016 social consciousness causes and issues company culture corporate responsibility one-to-one politics ... complacent with the idea of brands doing so.Now that this behavior is expected, it’s losing its marketing impact. Indeed, consumers feel so inundated by such messages that sorting through the cacophony to identify genuine efforts can feel like a daunting time-suck. Since young people are focusing on optimizing their lives, they’re less eager than in recent years to expend energy conducting extensive research in order to determine whether or not a company is truly pro-social. Instead, they’re gravitating ...
The Binge Method Jun 02, 2014 media & entertainment books magazines music TV ... “binge” was associated with laziness, time wasting, even sloth; picture the dedicated binger, still in his pajamas at 3 PM amid a mess of takeout containers (or, as Portlandia portrayed it, having just been fired due to a week-long binge of Battlestar Galactica). As bingeing has grown more common, however, its public perception has changed. Media critics are embracing binge consumption as a gratifying way to immerse oneself in a narrative experience. Bingers pride themselves on experiencing a deeper ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... choosing the most fashionable bikini and getting quality photos to post on social media sites, namely Instagram. In a survey conducted by travel magazine Jalan, nearly 50% of the Japanese women who go to night pools do it so they can post a photo to social media. Nightclubs are also losing their relevance in the U.S. and UK (see The Age Of Innocence), but young adults in those countries are more apt to turn to spaces where they can play games or gain intellectual stimulation instead. ...
