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Shopography

... brand. It’s important to young people that stores feel connected with their local community. Find ways to show local culture some love, for example by creating a section in-store or online that showcases products from the area or design stores in such a way that shows homage to the region and its history. Young people like brands with big personalities. Highlight your brand’s story and ethos, including its local heritage and backstory; this will only strengthen the bond with young shoppers with ...

Seize The Day

... flipping the perspective to see it as restorative and quite productive, since they were able to engage in their socializing during the day and still have energy for activities the next day, too, thus optimizing their whole weekend for maximum potential. Although previous generations often used some of the daytime on weekends to do productive tasks like running errands, going to stores, and completing chores around the house, the ease of outsourcing such activities through laundry drop-off, online ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Soundscape

... communicate with pictures over words. This progression to visuals—which also includes emojis and digital stickers—allows individuals to put more expression into their digital conversations and to articulate themselves more succinctly. Now, audio is emerging as the next iteration of young people’s online interactions, enabling them to incorporate emotion through their own voice or prerecorded sound bites, as well as offering new ways to efficiently send messages and capture moments in time. I often use ...

Fanning Out

... others are finding it difficult to watch in person given the high cost of tickets and concessions. Watching online, where they can simultaneously view the game, chat with friends, and follow commentary, lets them feel like they’re still part of a communal experience, something group-oriented youth crave. A good aspect of the sports audience experience today is that it’s becoming a lot easier to watch from home and from your smartphone.BRYAN, 28, NYFor older generations, the idea of finding ...

Dream Team

... Fantasy sports are a relatively untapped arena for brands to connect with fans around their passion for sports and desire for active engagement.FanDuel and DraftKings have taken over the realm of daily fantasy sports in the U.S. and have expanded to the UK, and the pastime has permeated other aspects of culture. There has been a proliferation of blogs and podcasts around fantasy sports in recent years, and the comedic TV show The League ran for seven seasons on a plot based around a friend ...

Single Inclusive

... spend it. I am the target market for splurge items and vacations and last-minute fun decisions. Travel, airlines, and luxury brands are missing me in their marketing.” MARISSA, 31“There is definitely a big market for young, single professionals, and there’s much opportunity to target them. It is my belief that the single crowd is more likely to go out more often, buy more cosmetic or beauty products, and have a more rounded social circle—so they are a great target group for many products ...

Social By Design

... bartering. Even though these companies are actually capitalist, they promote socialist principles by making people more comfortable with sharing with strangers, a concept that would have felt foreign in the past. Young people have long felt at ease sharing files and content online, and now their comfort with sharing physical items is catching up with that of digital sharing. Many of the apps upon which such services are founded require a critical mass in order to be effective. The more people ...

Marketing Tips For Engaging Modern Parents

... anxiety and pressure that parents experience with light-hearted and funny messaging. Provide relatable experiences that allow parents to laugh at themselves and reflect upon the challenges of modern parenthood. T-MobileThe ad “Paparazzi Parents” uses a comical tone in showing moms and dads snapping non-stop pictures of their kids and posting them online. The spot highlights the cellphone carrier’s expanded coverage, making it easier for parents to post regularly and Parent Out Loud. However, T-Mobile ...

The Webfluencers

... , have earned a cult following not only for their online videos but also for their real-world friendship. The trio, dubbed the “Holy Trinity” by an avid fan base, has taken its act(s) on the road with a shared stage show called #NoFilter, and recently starred together in a kooky indie movie, Camp Takota, which is currently seeking a distributor. THE GAMING GURU: FELIX KJELLBERGWith more than 15 million subscribers to his YouTube channel and as many as 32 million views per video, 24-year-old Swedish ...